Senior Performance Marketing Executive
We are looking for a highly skilled Performance Marketer with 3 to 6 years of deep expertise in Google Ads to drive high-quality B2B lead generation campaigns. This role is critical to scaling our acquisition efforts, particularly in competitive, high-CPC environments such as SEO and link-building services.
The ideal candidate is someone who doesn’t just manage ad spend but strategically turns it into measurable revenue.
Key Responsibilities
- 3 to 6 years of experience as Performance Marketer
- Plan, launch, and optimize high-budget Google Ads campaigns focused on B2B lead generation
- Develop and execute strategies targeting Tier 1 markets: USA, UK, Australia, and Canada
- Manage full-funnel campaigns including search, display, and remarketing
- Continuously test and optimize ad creatives, landing pages, bidding strategies, and audience targeting
- Maintain strict control over CPL, ROAS, and overall campaign efficiency
- Handle high CPC and sensitive niches with precision and strategic thinking
- Analyze campaign performance and provide actionable insights to improve results
- Collaborate with internal teams (SEO, content, sales, dev) to align campaign goals with business objectives
- Scale winning campaigns while minimizing wasted spend
Core Requirements (Must-Have)
- Proven hands-on experience managing Google Ads with significant monthly ad spend
- Strong track record in B2B lead generation via Google ads (this is non-negotiable)
- Experience targeting international markets (US, UK, AU, CA)
- Experience with landing page optimization and CRO principles
- Deep understanding of: Keyword intent & targeting, Conversion tracking & attribution, Bid strategies & budget scaling and Funnel optimization
- Ability to manage and optimize high-CPC campaigns efficiently
- Data-driven mindset with strong analytical and decision-making skills
- Demonstrated ability to turn ad spend into profitable outcomes
Secondary (Nice-to-Have) Skills
- Working knowledge of LinkedIn Ads and Meta Ads (Facebook/Instagram)
- Familiarity with CRM tools and lead tracking systems
- Basic understanding of SEO and link-building industry is a plus
What We’re Looking For
- Someone who understands that performance marketing is not about spending money but making more than you spend
- A strategic thinker who can balance precision, execution, and scalability
- Comfortable working in competitive, fast-moving environments
- Strong ownership mindset with a focus on results, not just activity
KPIs & Success Metrics
- Cost Per Lead (CPL)
- Lead Quality & Conversion Rate
- Return on Ad Spend (ROAS)
- Pipeline contribution from paid channels
- Campaign scalability and efficiency
Why Join Us
- Opportunity to manage high-impact campaigns in competitive markets
- Freedom to experiment, optimize, and scale strategies
- Work closely with a growth-focused team
- Direct influence on revenue and business growth
If you’re someone who can strategically deploy ad spend and consistently generate high-quality B2B leads, we’d love to hear from you.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote