(Senior) Performance Marketing Manager

Company

Founded in Berlin, autarc is a ~40 person start-up who were part of Y Combinator's S24 batch in San Francisco. Our team consists of people in Sales, Marketing, Tech and Operations, with the Marketing department currently ~2 people, as we continue to grow throughout the year.

Role description

As our first dedicated Performance Marketing Manager, you will build our paid advertising function inhouse and scale it across multiple countries. You will own the entire ad spend from strategy to execution. Working within the Marketing & Growth team and closely with Mariella Gradler, you will grow our spend and lead acquisition well beyond its current level. As it is the first role we hire in this area, we need an allrounder that can ship stuff.

You will:

• Own our entire paid spend across Meta, Google and Bing, and scale it from its current level upwards
• Drive lead acquisition across multiple markets: Germany, UK, Italy, France, Spain and more
• Run campaigns end-to-end: setup, budget allocation, bidding, tracking, reporting and optimisation
• Build the SEA function inhouse and move the work from external consulting into a scalable internal setup
• Work closely with Mariella Gradler and the wider Marketing & Growth team
• Brief our creative team and take in input from the GTM leads of each country
• Be measured on hard numbers: CAC, CPL and pipeline contribution sit at the centre of your work

Requirements

• 3+ years of experience in performance marketing with a clear focus on SEA and paid acquisition
• Ideally, you have already scaled a B2B SaaS or AI tool massively
• Deep hands-on expertise across Meta, Google and Bing
• Highly analytical and data-driven, confident in tracking, attribution and reporting
• An allrounder who enjoys building a function from scratch rather than just managing it
• Comfortable running multiple markets and languages in parallel
• Fluent in English (German is a plus)

What we offer

• Freedom to choose your own equipment (within a budget)
• 26 paid vacation days
• An annual team retreat
• The choice between Dance or JobRad for mobility
• The choice between Classpass or Urban Sports Club for fitness
• Regular team events, lunches and activities

Next steps

If your application is successful, you will participate in the following:

• Screening call with Louis (Recruiter)
• Culture fit call (video call) with someone from the team
• Take home case study
• Final on-site interview with Etienne (CEO) and the team

About us

Right now, 25% of CO2 emissions in Europe are caused by heating our buildings. In order for this to be reduced, the transition towards renewable energy needs to be simplified and made more accessible. There are too few installers to meet the growing demand for heat pumps, and a solution to match this trend needs to be brought to the market.
autarc is developing the leading operating system (OS) for heat pump installers, enabling a more digital and efficient installation process for heat pumps.
Through this, autarc is reducing the hurdles to decarbonizing single-family homes and small apartment buildings in Europe, with the goal to help with the planning and designing of 1 million heat pumps by 2030.