Senior SEO Executive

Purpose of the Role

To lead the strategic planning and execution of high-performing SEO and Paid Media campaigns across a portfolio of clients. This hands-on, client-facing role is vital to campaign delivery and cross-functional collaboration. The ideal candidate will bring a deep understanding of performance marketing, a commercially focused mindset, and a collaborative approach to working across departments to enhance team knowledge and capabilities.

Key Responsibilities

Client Strategy & Campaign Execution

• Develop and execute multi-channel digital strategies aligned with client objectives, with a focus on SEO and PPC performance.
• Plan, manage, and optimise paid campaigns across Google Ads, Bing, Meta, and LinkedIn, focusing on lead generation, ROI, and budget efficiency.
• Conduct keyword research, competitor audits, and audience targeting analysis.
• Implement on-site and technical SEO improvements, collaborating with developers and the content team as required.
• Optimise site architecture, metadata, schema markup, and content for search visibility and performance.
• Track, analyse, and report on campaign performance, providing actionable insights and recommendations.

Team Support & Development

• Share knowledge and contribute to upskilling across the team through training sessions, development workshops, and best practice sharing.
• Support process improvement and help refine campaign workflows to enhance quality and efficiency.
• Collaborate closely with Content, Design, Development, and wider marketing teams to ensure cross-channel alignment and integration.

Client Communication & Insight

• Attend client meetings, calls, and planning sessions to provide strategic direction and performance updates.
• Present performance reports and strategic recommendations clearly and confidently, with a focus on business outcomes.
• Contribute to new business activity, including strategic planning and pitch preparation.

Essential Skills & Experience

• 3+ years’ experience delivering both SEO and PPC campaigns.
• Strong working knowledge of tools and platforms, including Google Ads, GA4, Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, and Microsoft Ads.
• Deep understanding of technical SEO principles, including crawlability, indexing, site speed, schema, and structured data.
• Excellent communication skills, with the ability to present data-driven insights to clients and stakeholders.
• Commercially minded — able to see the bigger picture and prioritise actions that drive measurable results.
• Confident working with data to inform strategy and decision-making.

Desirable Attributes

• Agency background with experience managing multiple clients across sectors.
• Comfortable leading training sessions or knowledge-sharing workshops.
• Working knowledge of HTML, CSS, or CMS platforms such as WordPress or Shopify.

What We Offer

• Collaborative Culture: A fun and supportive environment that prioritises your personal and professional success.
• Competitive Benefits: Including 33 days’ holiday allowance (inclusive of Bank Holidays), pension contributions, flexible start/finish times, and hybrid working.
• Professional Development: Access to cutting-edge tools and training to stay ahead of digital trends.

Job Types: Full-time, Part-time, Permanent

Pay: £28,000.00-£35,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Flexitime
• Work from home

Work Location: Hybrid remote in Lancaster LA1 1ET