Senior SEO/PPC Specialist
Role Overview
As Senior SEO, PPC specialist, you will take full ownership of search performance across our external client base.
Hear Care Direct are building out a separate digital consultancy and are building the initial team. With a current client portfolio, they are looking to rapidly expand and develop the team.
This is a hands-on, delivery-focused role with real autonomy. You’ll be responsible for planning, executing, monitoring, and improving SEO and PPC performance end-to-end. You’ll work closely with the founders, who will operate at a higher-level strategy and commercial overview, while you lead day-to-day execution, diagnostics, and optimisation.
Given the nature of the role, you’ll be comfortable working directly within CMS environments — particularly WordPress and ideally development level — and confident navigating site-level issues that sit at the intersection of SEO, performance, and infrastructure. You’ll be trusted to spot issues early — whether that’s an SEO traffic drop, technical issue, or declining PPC performance — and confidently advise clients on solutions, priorities, and next steps.
Key Responsibilities
1. SEO Strategy & Delivery
- Own SEO strategy and execution across a portfolio of external clients and internal brands
- Plan and deliver SEO strategies across ecommerce and lead generation, B2B and B2C
- Diagnose performance drops, algorithm impacts, or technical issues and implement fixes
- Identify and resolve issues related to performance and indexing
- Balance strategic thinking with hands-on execution in high-impact and technically complex areas
- Continuously refine SEO, GEO and AIO approach based on performance data, industry changes, and business goals
- Case studies showing how you have contributed
2. PPC Strategy & Performance
- Manage and optimise Google Ads accounts, including Search, Shopping, Performance Max, and Local (where applicable)
- Monitor conversion rates, CPA, ROAS, and lead quality
- Identify opportunities to improve efficiency, scale profitable campaigns, or reduce wasted spend
- Ensure PPC landing pages and funnels are technically sound, fast, and conversion-focused
- Work closely with the founders to align PPC strategy with wider commercial goals
- Case studies showing how you have contributed
3. Client Ownership & Communication
- Take full responsibility for SEO/PPC for the external client base — from strategy through to delivery and reporting
- Confidently lead client conversations around SEO and PPC performance, opportunities, and risks
- Translate complex technical or performance data into clear, actionable insights
- Advise clients on priorities, expected impact, and realistic timelines
- Support new client onboarding from a search strategy, PPC strategy, and tracking setup perspective
4. Technical SEO, CMS & Infrastructure
- Conduct and implement technical SEO audits covering crawlability, indexation, site architecture, and Core Web Vitals
- Confidently manage on-page optimisation including metadata, internal linking, content alignment, and keyword targeting
- Support website launches, migrations, and major updates with SEO/AIO/GEO best practice
- Work primarily within WordPress environments, with expectation of exposure to other CMS platforms such as Concrete CMS, Concrete, Umbraco etc, or similar
- Comfortable investigating issues at a deeper technical level, with an understanding of hosting environments, LAMP stack fundamentals and how backend performance impacts SEO
- Exposure to scripting or automation (e.g. Python, Javascript) to support audits, analysis, integrations, automation or workflow improvements
6. Analytics, Reporting & Insight
- Monitor performance and be able to setup from scratch GA4, Search Console, Google Ads, GTM, Cookie consent and third-party tools
- Track rankings, traffic quality, conversions, and commercial impact
- Combine SEO and PPC data to provide joined-up insight and recommendations
- Deliver reporting that focuses on outcomes and actions, not vanity metrics
About You
Must-Have Experience
- 5+ years’ experience owning SEO/PPC strategy and delivery, ideally agency-side or equivalent
- 5+ years' experience in managing and setting up advanced Google Ads accounts with demonstrable performance outcomes
- Substantial hands-on experience with WordPress and WooCommerce
- Confident navigating CMSs, plugin ecosystems, and site-level technical issues
- Solid technical SEO, GEO, AI & CRO knowledge alongside on-page and content-led SEO
- In-depth knowledge of GTM, GA, SEM Rush, Cookie setups and GSC
- Comfortable working independently without micromanagement
- Strong analytical and diagnostic skills
- Excellent communication skills with the ability to explain technical decisions clearly to multiple different clients
Nice to Have
- Experience with ConcreteCMS
- Familiarity with LAMP stack environments and hosting configurations
- Experience using Python or scripting
- A/B testing experience
- Familiarity with AI-assisted SEO tools and workflows
Role Details
- Position: Full-time
- Location: UK-based
- Reporting to: Founders
Why This Role?
- Regular salary review
- Performance-related bonuses
- Genuine ownership over SEO and PPC clients
- Fast-paced with opportunity to rapidly expand
- A technically involved role with real autonomy
- Strategic input without people management overhead
- Direct collaboration with the founders and web specialist/client manager
- Designed for someone who enjoys responsibility, problem-solving, and impact, looking to develop a specialist digital consultancy from the ground up
Job Type: Full-time
Pay: £38,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Free parking
Education:
- Bachelor's (required)
Experience:
- SEO/PPC/Web: 5 years (required)
Work Location: In person