Senior Social Media Manager

Senior Social Media Manager - Abbott Lyon

Rewarding Salary + Benefits

Manchester - Hybrid

We’ve teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Senior Social Media Manager.

About Abbott Lyon:

Abbott Lyon is one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our mission is to create meaningful, trend-led pieces for every moment. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts.

With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Our core customer base sits in the UK however internationally we see a huge opportunity for our business. We have a solid three year growth strategy laid out and are seeking the very best in talent to support our ambitious growth objectives.

Our culture is built on creativity, innovation, and customer centricity. We work as one team and our people are the backbone of our growth and success. We expect our team to have a high growth mindset, be relentlessly driven, ambitious and be solutions based. What unites us as a team is our obsession around understanding and being there for our customers.

Our environment is highly innovative and our expectation is that we will always remain agile as a business in order to stay ahead of the competition.

Role Overview:

We are seeking a highly skilled and experienced Senior Social Media Manager to join our Brand Marketing Team. This individual will be responsible for executing owned social media strategies and managing online presence to improve brand visibility and engage with our target audience.

The ideal candidate possesses exceptional communication skills, a strong understanding of social media platforms, and an ability to think creatively and strategically. Our ambition as a social-first brand is to be a pioneer in the social space, leading innovation and creating highly engaging content that drives customer engagement. Social is our shop window, often the first interaction with the brand and we want to create desire and interest in this space to drive customer loyalty. In this role you will help drive best practice in this area and raise the bar of Abbott Lyon’s socials.

Key Accountabilities

• Act as the point of contact for day-to-day Organic Social, accountable for output quality, consistency and performance across all brand social channels.

• Own social planning frameworks, calendars and workflows that underpin social delivery.

• Protect and elevate the brand image by overseeing posting and scheduling across platforms (with day-to-day execution owned by the Social Media Executive), quality checking content, captions, links, tagging, formats and timings to ensure accuracy and brand alignment.

• Champion and implement the social media strategy, ensuring all output adheres to Abbott Lyon’s tone of voice, brand aesthetic and values.

• Analyse social performance and apply insight to campaign reporting, trading conversations and ongoing optimisation of content and channel approach.

• Own social performance reporting across all platforms (supported by the Social Media Executive) delivering weekly and monthly reports and presenting clear, commercially relevant insight to the wider business.

• Ensure alignment with Product and Trading priorities across all planned and reactive content.

• Stay ahead of platform updates, algorithm changes and emerging trends, using performance insight to identify opportunities and continuously refine content direction, formats and cadence to drive engagement, growth and commercial effectiveness.

• Conduct regular competitor research to ensure Abbott Lyon’s social output remains ahead of the competitive set.

• Lead and own community-driven initiatives, including competitions, challenges, UGC activations and brand collaborations, to drive loyalty and advocacy.

• Own the end-to-end planning and delivery of BAU social-first shoots, leading native content ideation, briefs, shot lists, schedules and resourcing in close partnership with the Content Creator to deliver platform-native, product-led content that supports brand storytelling and commercial goals.

• Guide post-production priorities and approvals, maintaining pace while protecting quality, consistency and brand standards.

• Collaborate closely with the influencer team to brief and integrate talent, creator and UGC content strategically into the organic social ecosystem, ensuring alignment with platform trends, brand tone and performance objectives.

• Manage freelancers and external partners where required, ensuring clarity of briefs, timelines and deliverables.

• Line manage and develop the Social Media Executive and Content Creator, setting clear expectations, priorities and development plans.

• Protect brand reputation on social media by overseeing community management standards and working closely with the Customer Experience Specialist (Community Management) to monitor conversations and identify opportunities for proactive initiatives.

• Support the Head of Social in campaign delivery, BAU optimisation and platform expansion (e.g. YouTube, TikTok Shop).

Who We’re Looking For:

• Someone with an obsessive attention to detail

• The ability to work both at a strategic level and an operational level.

• A genuine passion for social media marketing and the integral role it plays in a business.

• An innovative thinker who can think big picture and is forthcoming with ideas and initiatives.

• A can-do attitude and proactive nature.

• A deep understanding of the social media landscape, the various platforms and trends within social media..

• Strong analytical skills with the ability not only to pull stats and create reports, but to provide context with supporting rationale for said stats, and to use this data to inform future content. Thorough working knowledge of Google Analytics required.

• Excellent attention to detail with a keen eye for grammatical errors and mistakes.

• An understanding of the integral role storytelling plays in a strong social media strategy.

• An excellent understanding of what does and doesn’t perform on social, and the evolving rules to meet algorithm best practices.

• Great copywriting skills with an understanding of social-first language.

• Experience within a social media management role with a track record of follower acquisition, and engagement improvement.

• Experience planning, shooting and editing social-first, iPhone shot content across still life, self-shooting, model shoots, and ‘behind the scenes’ assets (strong video editing skills required).

• Experience in managing and coaching team members.

• A results-driven creative thinker who is passionate about developing new and engaging social ideas.

• Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands.

• Exceptional organisational and time-management abilities.

• Flexibility to work out of hours and on weekends when required.

What We Offer:

• Rewarding base salary + 10% bonus package

• Hybrid working model (4 days per week in Manchester Office)

• 25 days holiday + bank holidays + your birthday off

• Free products plus discount for friends and family

• Enhanced pension scheme

• Career development opportunities and training

• Perkbox rewards and discounts on thousands of top brands

• Summer hours with early finishes every Friday in June, July, and August

• Wellbeing and Employee Assistance via Health Assured

• Fun, friendly team with regular socials

• Opportunity to be part of the fastest-growing jewellery brand in the UK!

If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!

Abbott Lyon is committed to building and supporting a brilliant, diverse, and inclusive team as an equal opportunities employer. We encourage applicants from all backgrounds to apply. If you require any adjustments during the recruitment process, please let us know how we can support you.