Senior Social Media Manager to Folket for Vattenfall

FOLKET

Folket creates dedicated, tailor-made teams that work as an extension of our clients’ organizations. We combine the close collaboration of an in-house team with the creative strength and flexibility of an agency.

We are now looking for a Senior Social Media Manager to join our team for Vattenfall. In this role, you will have the opportunity to gain a deep understanding of one of Sweden’s strongest brands while working closely with both the client and your colleagues at Folket. You will be part of a creative team where everyone contributes and plays an important role.

Folket is centrally located on Götgatsbacken in Södermalm, Stockholm, where we share our office with our sister agencies Tillsammans and Kompis. Altogether, we are around 120 employees across the group.

The team will consists of a Senior Production Manager /Teamlead, Social Media Manager and a Visual Content Creator. The team splits its time between Folket’s office on Götgatan and Vattenfall’s headquarters in Solna.

THE ROLE

As Senior Social Media Manager, you are responsible to in tight collaboration with the team execute on the social media content and social media strategy for Vattenfall owned channels by creating relevant, engaging, brand-building and influencing communication.

You have overall responsibility for the day-to-day management of the social media channels where you plan, publish and follow up on both organic and paid content. You continuously analyse results, identify areas for improvement and translate insights into concrete recommendations that develop the content and increase impact over time.

In the role you also have responsibility for boosting social content, where you plan, set up and optimise campaigns. You act as the main point of contact for clients media managers and external partners and agencies while also being able to manage buying and optimisation yourself when needed.

Informing the client’s community management teams about planned social media activities and opportunities to actively engage with target audiences. In addition, you are responsible for executing and reporting on social media metrics, analysing and sharing trends and performance to support further optimisation of content and strategy.

You stay up to date on trends, behaviours and changes across the platforms and actively contribute to developing how Vattenfall works with social media. The role involves close collaboration with both the team and the client where you are an important part of ensuring quality and relevance in all communication.

ABOUT YOU

We are looking for someone with strong operational expertise in social media who thrives in a role where you combine structure, analysis and content.

You have solid experience working with creating and publishing, campaign management and performance follow-up and you are used to taking responsibility for the development of the social media channels over time. You have a data-driven approach and feel confident analysing results and translating insights into concrete improvements. You are a highly skilled writer with the ability to adapt tone of voice according to target audience, social media channel and purpose.

You have a good understanding of both organic and paid content and know how they work together to create impact. You are used to collaborating with agencies and external partners where you can set clear requirements, follow up and ensure delivery against defined goals.

As a person you are structured, self-driven and solution-oriented. You also have an eye for detail and a strong understanding of what drives engagement on social media. You are curious about developments within the field and see AI and new tools as a natural part of improving ways of working and enhancing results.

You are a team player who thrives in collaboration with others while also being self-sufficient and comfortable driving your work forward independently.

COMPETENCIES AND EXPERIENCE

Mandatory

• At least 7 years of experience working with social media in an operational and strategic role

• Experience in channel management, publishing and content optimisation

• Experience with paid social and campaign optimisation

• Experience working with all relevant social media platforms (Meta, LinkedIn, TikTok, YouTube)

• Experience working with international brands

• Strong writer with experience in different tones of voice and target audiences

• Strong analytical skills and experience working in a data-driven way

• Understanding of how organic and paid content work together

• Experience working with external partners or agencies

• Experience with AI tools within analysis, content, or production

• Fluent in Swedish and English

• Relevant education

ABOUT VATTENFALL

Vattenfall is one of Europe’s largest producers and retailers of electricity and heat. Its main markets are Sweden, Germany, the Netherlands, Denmark, and the United Kingdom. The Vattenfall Group has approximately 21,000 employees. Through more than a hundred years of innovation, Vattenfall has electrified industries, delivered energy to homes, and helped shape modern society.

APPLICATION

The position is full-time with a start date after the summer. Selection and interviews are conducted on an ongoing basis. We are happy to receive your application in English but Swedish is also welcome. For questions regarding the position, please contact Felicia Norberg at felicia.norberg@folketsthlm.se

We look forward to receiving your application!

We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our clients.