Senior Specialist Product Marketing

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Global Product Marketing team develops best-in-class product marketing initiatives that deliver high commercial impact and compelling product storytelling for our key global product groups.

The team has three core responsibilities:

• Product Marketing Strategy – Co-creating the product marketing strategy with (S)VP leadership, setting standards in product storytelling, and driving alignment between Merchandising and Marketing across divisions.

• Editorial Programming – Delivering the seasonal editorial blueprint that translates product strategy into full-funnel storytelling across all channels.

• Content Strategy – Defining content strategies in support of editorial programming and aggregating content needs across all marketing and commercial touchpoints.

The Position

As a Senior Specialist, Product Marketing, you will play an important role in shaping and delivering global product marketing strategies that elevate Tommy Hilfiger’s product storytelling and commercial performance. Acting as a senior individual contributor, you will partner closely with the Global Product Marketing Director, cross-functional leadership, and regional teams to drive strategic clarity, executional excellence, and consistency across seasons and channels.

This role requires a balance of critical thinking, creative input, and operational rigor.

Key Responsibilities

• Support the development and execution of global product marketing strategies in partnership with the Global Product Marketing Director and broader team.

• Contribute to seasonal product storytelling, positioning, and go-to-market plans based on consumer, market, and business insights.

• Work closely with Creative, Merchandising, Retail, and Regional Marketing teams to ensure aligned and consistent product narratives across channels.

• Translate strategic direction into high-quality product marketing assets, including presentations, line books, toolkits, and campaign materials.

• Help coordinate and deliver global product marketing initiatives across seasons, ensuring timelines, inputs, and outputs are aligned.

• Support campaign tracking and performance reviews, contributing insights and learnings to inform future work.

• Act as a key point of contact for selected Division or Business Unit stakeholders, ensuring smooth collaboration and information flow.

• Contribute to the evolution of product marketing standards, processes, and ways of working within the team.

• Collaborate with the Sample Coordinator to support product availability for shoots and content creation.

• Prepare and maintain clear, well-organized documentation throughout project lifecycles.

Requirements

• 3–5 years of experience in apparel, fashion, lifestyle, or creative marketing, preferably within a global or matrixed environment.

• University degree in marketing, communications, creative studies, business, or equivalent practical experience.

• Solid understanding of product marketing, brand positioning, and go-to-market fundamentals.

• Comfortable collaborating with cross-functional partners and contributing in discussions with more senior stakeholders.

• Strong organizational and project coordination skills, with the ability to manage multiple workstreams in parallel.

• Creative and commercially minded, with a genuine interest in product storytelling and brand building.

• Good understanding of digital marketing, social platforms, and e-commerce environments.

• Clear and confident communication skills in business-level English, both written and verbal.

• Proactive, reliable, and solution-oriented, with a hands-on mindset and willingness to learn in a fast-paced environment.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.