SEO Advertising Specialist (GoHighLevel)

At EX Squared LATAM, we are a digital transformation company focused on building innovative, high-impact technology solutions that drive real business value. We partner with top-tier clients across global, regional, and local markets, fostering a collaborative, inclusive, and innovation-driven culture where your ideas truly matter.

Role Overview

The SEO / Advertising Specialist will support the execution, optimization, and reporting of SEO and paid advertising campaigns across multiple client accounts. This role requires hands-on experience with GoHighLevel, a solid command of digital marketing fundamentals, and a genuine interest in modern search trends — including emerging AEO/GEO strategies.

Location

• Fully remote position within LATAM.

Contract Duration

• Long-term

Language Requirement

• Advanced English

What you'll do

• Execute and optimize SEO and paid media campaigns across multiple client accounts simultaneously.
• Manage workflows, lead tracking, and campaign automations inside GoHighLevel CRM.
• Conduct keyword research, competitive analysis, and technical SEO audits to drive organic growth.
• Implement and refine on-page SEO initiatives — meta optimization, internal linking, content structure.
• Set up, monitor, and optimize Google Ads and Meta Ads campaigns with a focus on ROI and lead quality.
• Manage and optimize Google Business Profile listings and Local SEO strategies for Canadian markets.
• Build and deliver clear, actionable KPI reports for internal team and client review (traffic, rankings, ROAS, CTR, conversions).
• Implement and validate tracking setups: pixels, Google Tag Manager, GA4, and conversion events.
• Collaborate with project managers, developers, and creative teams to ensure seamless campaign execution.
• Stay current on SEO algorithm updates, AI-driven search changes, and emerging AEO/GEO best practices.

What you'll bring

• CRM & Automation: Hands-on experience with GoHighLevel is mandatory — pipeline management, automations, and lead tracking.
• SEO: Solid command of on-page SEO, technical SEO fundamentals, keyword research, local SEO, and link building.
• Paid Media: Proven experience managing Google Ads and Meta Ads campaigns — from setup through optimization and reporting.
• Analytics & Tracking: Proficiency in Google Analytics 4, Google Search Console, campaign reporting, and KPI analysis.
• SEO Tools: Working knowledge of SEMrush, Ahrefs, Moz, or equivalent platforms.
• Local SEO: Experience optimizing Google Business Profiles and citation strategies for North American markets
• Marketing Operations: Ability to manage multiple campaigns and client priorities in a fast-paced agency environment
• Experience: 2+ years in SEO, paid media, or digital marketing operations — agency experience strongly preferred.

Performance competencies

• Strong written and verbal communication skills in English — able to present results clearly to non-technical clients.
• High attention to detail: nothing slips through the cracks across campaigns, budgets, or deadlines.
• Data-driven mindset: decisions are grounded in performance data, not assumptions.
• Curiosity and genuine willingness to learn and apply emerging AI and search technologies.
• Ability to work independently, manage time effectively, and adapt quickly to shifting priorities.
• Growth mindset and proactive attitude — brings solutions, not just problems.

What will make you stand out

• Prior experience working in digital marketing agencies managing multiple client accounts.
• Familiarity with AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) concepts and strategies.
• Experience with YouTube Ads or LinkedIn Ads as additional paid media channels.
• Proficiency with Google Tag Manager and advanced GA4 configuration.
• Understanding of landing page optimization, funnel design, and CRO principles.
• Experience with WordPress SEO tools such as Yoast or RankMath.
• Copywriting skills for paid ads, meta descriptions, and conversion-focused content.

Why EX Squared?

At EX Squared, we believe in building strong, collaborative teams that create meaningful impact. You’ll work alongside talented professionals across the region, contributing to innovative projects while continuing to grow your career in a supportive, flexible, and people-focused environment.

We value curiosity, ownership, continuous learning, and open collaboration, creating an environment where professionals can thrive, grow, and make a meaningful impact.

What We Offer

• Competitive compensation in USD.
• Access to learning platforms and professional development opportunities.
• Flexible work environment.
• Collaborative and multicultural teams.

Eligibility Note

This opportunity is only available to candidates currently residing in Latin America. Applications outside these regions will not be considered.

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