SEO and Social Media Manager

Job Description

The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.

Roles & Responsibilities:

• Knowledge in SEO strategies
• Keyword research and analysis
• Optimize website content
• meta tags
• on-page elements for SEO
• Monitor and analyze website performance using SEO tools
• Perform competitor analysis
• Develop and implement social media strategies
• Create and curate high-quality engaging content for social media platforms
• Manage social media accounts including posting and scheduling
• Monitor social media performance metrics and adjust strategies as needed
• Collaborate with the content and design teams to produce visually appealing and informative posts
• Stay current with social media trends and tools
• and implement best practices
• Work with the content team to develop SEO-friendly content for blogs articles and website pages
• Ensure that all content aligns with the brand's voice and tone.
• Track and report on key SEO and social media metrics
• providing insights and recommendations for improvement
• Create monthly reports to show the effectiveness of SEO and social media campaigns

Requirements:

• Proven experience as an SEO and Social Media Manager or similar role
• Strong understanding of SEO principles algorithms and best practices.
• Proficiency in using SEO tools such as Google Analytics Google Search Console Ahrefs SEMrush etc.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Bachelor’s degree in Marketing Communications or a related field is preferred
• Familiarity with HTML/CSS and website CMS platforms.
• Experience with paid social media advertising.
• Knowledge of email marketing and other digital marketing channels.