SEO Content Specialist

WHO WE ARE

We’re not a typical health clinic.

Averus Group operates two health and wellness brands (Cerebral Health and Magnolia Hyperbarics) delivering advanced neurological and physical treatments including PEMF, HBOT, and neurological rehabilitation. Our patients come to us when conventional medicine hasn’t worked. We get results because we hold ourselves to an exceptional standard across every function of the business — including marketing.

We’re building an in-house team that owns outcomes, not just outputs. That means the people we hire aren’t task-completers — they’re operators who understand that the quality of their work directly affects whether a patient walks through our door and gets the help they need.

THE ROLE

Write the pages that get Cerebral Health discovered and convince the reader to book.

The technical SEO audit is done. The keyword opportunities are identified — 75 keywords sitting in positions 11–20 that need content to push them to page one. What we need now is someone who can write those pages, write them well, and write them consistently.

This is a content production role with strong SEO execution. You are an individual contributor. You produce written content — service pages, condition pages, blog articles, and FAQs — that is built to rank, written for a healthcare audience, and designed to convert a curious searcher into a booked patient. Every piece you publish should bring someone one step closer to calling the clinic.

WHAT YOU’LL BE DOING

Day-to-day, here's what this looks like.

Write Content That Ranks

• Write service pages, condition explainers, blog articles, and FAQs targeting specific keywords.
• Produce a minimum of 4 content pieces per month, prioritized by conversion potential — not just search volume.
• Structure every piece to match the reader’s intent: informational, evaluation, or transactional.
• Write to E-E-A-T standards — citing clinicians, using accurate medical language, and never making prohibited health claims.
• Match the Cerebral Health brand voice across every piece: compassionate, confident, expert.

Optimize Every Page

• Write meta titles and meta descriptions for every page you produce.
• Add internal links that connect content to the right funnel stage — education, evaluation, or booking.
• Implement on-page schema markup for medical conditions, FAQs, and local business where applicable.
• Build E-E-A-T trust signals for the doctors of Cerebral Health — credentials, bios, authored articles, citations.
• Implement technical recommendations from the SEO audit in coordination with the Web Developer.

Get Found in AI Search (GEO)

• Structure content so it surfaces in AI tools like ChatGPT, Perplexity, and Google AI Overviews — not just traditional search results.
• Write clear definitions, FAQs, and structured answers that AI tools can cite directly.
• Monitor whether Cerebral Health is being mentioned in AI-generated answers for target conditions.

Track and Report

• Monitor keyword positions weekly — flag what’s moving, stagnant, or dropping.
• Produce a monthly SEO report: position movements, new page-one rankings, organic traffic trends, content gaps.
• Update the weekly marketing scorecard with organic search data.
• Identify what competitor neuroskills.com is ranking for that Cerebral Health is not — bring a content gap list to the Marketing Manager monthly.

YOU'D BE A GREAT FIT IF...

You write to rank and write to convert, not just to fill a brief.

• You have the rankings to prove it.
• Not samples. Not drafts. Live URLs ranking on page one. You know what keyword they’re targeting, what position they’re sitting at, and why the page earned it.
• You understand E-E-A-T — practically, not theoretically.
• You know how to build trust for a healthcare brand without making prohibited claims. You know the difference between signalling expertise and overpromising outcomes. You’ve done this for a regulated industry before, or you understand exactly what it requires.
• You write for the reader first, the algorithm second.
• Someone searching ‘what is HBOT’ needs education. Someone searching ‘HBOT clinic near me’ needs a booking CTA. You don’t write the same page for both — and you don’t need to be told the difference.
• You know your way around SEMRush or Ahrefs.
• You pull keyword data, track positions, and spot content gaps without being coached. The tools aren’t new to you — they’re part of how you work.
• You publish independently in WordPress.
• You format, link, and publish without needing a developer to hold your hand. The page goes live because you made it happen.
• You understand that SEO is a long game.
• Rankings don’t move in two weeks. You know that, and it doesn’t stop you publishing quality content every week regardless of whether last month’s results have come in yet.

WHAT YOU'LL GET

We take care of the people who take care of our patients.

• Paid Time Off — Recharge so you can perform at your best. We respect the time you take away from work.
• Sick Days — When life happens, it happens. Take the time you need to recover without the pressure.
• Fully Remote — Work remote with a team spread across time zones — autonomy and flexibility built in.
• Real Growth — This is a growing organization. As both brands scale, so do the opportunities for the people building them.
• A Team That Cares — We hire people who are bought into the mission. You'll work alongside others who understand why the work matters, not just what the work is.
• A Greater Mission — Every qualified booking you drive is a patient who gets access to treatment that could change their life. That's not marketing copy — that's the reality of what we do.

Ready to apply?

Share 2 live content pieces ranking on page one — include the URL, the target keyword, and the current position. Then review the Cerebral Health website and tell us: what’s the one page you’d write first and why.

Pay: Php37,000.00 - Php60,000.00 per month

Application Question(s):

• How many years of experience do you have as SEO Content Specialist?
• How many years of experience do you have using SEMRush or Ahrefs?
• How many years of experience do you have publishing content in WordPress?
• How many years of experience do you have using Google Search Console?
• Provide links to at least two content pieces that are currently ranking on page one - include the URL, the target keyword, and the current position
• Review the Cerebral Health website (https://www.mycerebral.com/) and tell us: what’s the one page you’d write first and why.

Work Location: Remote