SEO Executive

About The Role

Join the RAC as an SEO Executive and help drive the growth of one of the UK’s most recognised brands.

At the RAC, we’re investing in digital performance and organic growth like never before, and SEO plays a critical role in driving visibility, traffic and commercial success across our products and services.

This is an exciting opportunity for an SEO professional with hands-on experience to take the next step in their career. Whether you’re already operating at mid-level or ready to grow into a more senior position, you’ll have the opportunity to own activity, influence performance, and develop your expertise across technical, content and on-site SEO.

You’ll join a collaborative Performance Marketing team where your work will have a direct, measurable impact on customer acquisition and business growth - all within a trusted, household-name brand.

The role follows a flexible hybrid model: three days from home and two days at our Bradley Stoke office in Bristol.

As an SEO Executive, you’ll:

• Support and deliver the RAC’s SEO strategy, driving improvements in organic visibility, rankings and traffic

• Plan and execute on-page, off-page and technical SEO initiatives, including content optimisation, internal linking and site improvements

• Carry out keyword research, competitor analysis and opportunity identification to inform SEO activity

• Monitor and report on SEO performance using tools such as Google Analytics, Search Console and industry platforms (e.g. SEMrush)

• Identify and implement data-led recommendations to improve site performance, conversion and user experience

• Collaborate with internal teams (content, product, development) and external agencies to deliver integrated campaigns

• Support technical SEO improvements including site health, indexing, crawlability and Core Web Vitals

• Communicate insights and performance updates clearly to stakeholders, helping influence decision-making

• Stay up to date with the latest SEO trends, algorithm updates and best practices

As an SEO Executive at RAC, you’ll get benefits that go the extra mile

• Earnings That Motivate – enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.

• Tools to Drive Your Future – get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.

• Time Off That Matters – enjoy 25 days annual lave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.

• Financial Security & Perks –pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.

• Wellbeing That Works for You – our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.

• Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.

What you’ll need

• Around 2+ years’ experience in SEO (in-house or agency), with a solid understanding of core principles

• Hands-on experience across on-page, technical and content SEO

• Strong written and verbal communication skills.

• A proactive mindset and willingness to learn.

• Familiarity with SEO tools is a bonus, but not essential – we’ll train you!

We’re Orange Heroes

At the RAC, we never stand still. With a legacy of over 125 years, it’s this restless drive for better that’s earned the trust of over 12.5 million members and it’s why we’re on a mission to be the UK’s number one motoring services provider.

That commitment to excellence isn’t just felt by our members, it’s echoed by our people too. With a 4.5-star rating on Glassdoor, our colleagues recognise the RAC as a place where ambition, support and authenticity come together.

We’re all about progress powered by people. As an equal opportunities employer, we welcome every background, champion every voice and back your growth every step of the way. At the RAC, individuality fuels innovation and you’re invited to bring your full self to it.