SEO Manager

Job Title: SEO Manager

Location: Tiptree, Essex

Type: Full Time Office Role / Must have own reliable transport for commuting

About Us: At Echelon, a full-service family-run marketing agency, we are dedicated to delivering innovative solutions that drive success for our clients. Our team understands your passion and is committed to helping businesses achieve their goals. Embracing new technology and a collaborative approach, we strive to provide the highest standard of service at all times. If you share our commitment to excellence and innovation, we’d love to have you join our team and grow with us.

Role Overview: We are looking for an experienced and commercially minded SEO Manager to lead our organic search strategy and drive measurable growth for our clients. This is a hands-on role for someone who is equally comfortable in the weeds of technical audits as they are presenting strategy to stakeholders. You will own SEO performance end-to-end — from keyword research and content strategy through to technical implementation and reporting.

Key Responsibilities:

• Strategy & Planning

  • Develop and execute comprehensive SEO strategies across multiple client accounts or internal brands
  • Conduct in-depth keyword research, competitor analysis, and market opportunity assessments
  • Set measurable KPIs, track performance, and produce clear reporting against targets

  Technical SEO

  • Perform regular technical audits covering site speed, crawlability, indexation, Core Web Vitals, and schema markup
  • Work with developers and web teams to implement technical recommendations
  • Monitor and resolve issues using tools such as Google Search Console, Screaming Frog, and Ahrefs

  Content & On-Page

  • Brief and oversee the production of SEO-optimised content, including service pages, blog articles, and landing pages
  • Conduct on-page optimisation, including title tags, meta descriptions, header structure, and internal linking
  • Identify content gaps and topical authority opportunities to grow organic visibility

  Link Building & Off-Page

  • Develop and manage white-hat link acquisition campaigns, including digital PR, outreach, and partnerships
  • Monitor backlink profiles and manage toxic link disavowal processes

  Reporting & Communication

  • Produce regular performance reports with clear insights and actionable recommendations
  • Present results and strategy to clients or senior stakeholders with confidence
  • Keep up to date with algorithm updates and industry developments, communicating implications to the wider team

  Client Management

  • Act as the day-to-day SEO point of contact for a portfolio of clients, building strong working relationships built on trust and transparency
  • Lead regular client calls and check-ins, confidently presenting performance data, strategy updates, and recommendations
  • Manage client expectations proactively — communicating clearly on timelines, deliverables, and any changes in approach
  • Collaborate with internal teams including PPC, paid social, and web design to ensure a joined-up approach to client accounts
  • Identify opportunities to grow accounts through additional services or expanded scope, flagging these to the relevant team lead
  • Handle day-to-day client queries promptly and professionally, maintaining the high service standards Echelon is known for

Technical Expertise

• 3+ years of SEO experience in an agency or in-house environment
• Proven track record of delivering organic growth across competitive industries
• Strong technical SEO knowledge, including site architecture, crawl management, and page speed optimisation
• Proficiency with SEO tools including Google Search Console, Google Analytics 4, Ahrefs or SEMrush, and Screaming Frog
• Experience with WordPress and content management systems
• Excellent written and verbal communication skills — able to translate data into clear narratives
• Strong analytical mindset with experience using data to inform decisions
• Up-to-date knowledge of Google algorithm updates and SEO best practices
• Experience with local SEO and multi-location campaigns
• Experience in Website Design with Knowledge of other systems to implement Technical SEO Techniques.

Desirable Skills

• Familiarity with paid search (PPC) and how it integrates with organic strategy
• Knowledge of HTML, CSS, or JavaScript as it relates to SEO
• Experience managing or mentoring junior team members
• CIM qualification or equivalent digital marketing certification
• Familiarity with AI-powered SEO and content tools such as ChatGPT, Claude, or Surfer SEO, and an understanding of how to use them to improve efficiency without compromising quality
• Awareness of how AI-generated content impacts search, including Google’s evolving stance on AI content and E-E-A-T signals
• Ability to use AI tools to assist with keyword clustering, content briefing, and data analysis whilst applying human judgement to the output

If you are passionate about digital marketing and ready to contribute to a forward-thinking team, we’d love to have you join. Submit your CV today and be part of our exciting journey!