About Vape.co.uk

Vape.co.uk is a rapidly growing online vaping retailer that ships across the UK and all over the world. We are passionate about excellent service and improving people's smoke free journey, keeping things simple and offering a one stop destination for all types of vapers.

Overview
We are seeking a highly skilled SEO Manager to lead and optimise our digital presence. The ideal candidate will possess a strong understanding of search engine optimisation strategies, content management systems, and web analytics tools. This role offers an exciting opportunity to develop and implement innovative SEO campaigns that enhance our online visibility and drive organic traffic. The successful applicant will be responsible for managing SEO initiatives across various platforms, ensuring alignment with business objectives, and staying abreast of the latest industry trends. A background in HTML, CSS, JavaScript, and familiarity with WordPress & Woocommerce is essential, alongside experience with Google Search Console, Google Analytics, and Google Tag Manager.

Responsibilities

Lead and direct the company on SEO strategy
Manage content delivery with our content team
Develop and execute comprehensive SEO strategies to improve search engine rankings and increase organic traffic.
Conduct keyword research and optimise website content, metadata, and images accordingly.
Manage and update content management systems such as WordPress to ensure SEO best practices are implemented effectively.
Analyse website performance using Google Search Console and Google Analytics; generate reports to inform optimisation efforts.
Implement technical SEO improvements including HTML, CSS, JavaScript adjustments, and site structure enhancements.
Monitor and optimise website speed, mobile responsiveness, and overall user experience.
Utilise Google Tag Manager for tracking conversions, events, and other key metrics.
Collaborate with content creators to develop engaging content that aligns with SEO objectives.
Report to the directors on SEO performance, reviewing successes and areas of improvement.
Review site structure and architecture in line with current best practices.
Stay informed on the latest SEO trends, algorithm updates, and industry best practices to maintain competitive advantage.

Experience absolutely needed

Proven experience as an SEO Manager or similar role within a digital marketing environment (3+ years). Note; we would also consider candidates looking for their first step into a senior role.
Proficiency in using Google Search Console, Google Analytics, and Google Tag Manager or similar for data analysis and reporting.
Demonstrable understanding of metadata optimisation and on-page SEO techniques.
Familiarity with technical website audits and implementing technical fixes to enhance site performance.
Excellent organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
Strong understanding of Woocommerce
Strong writing ability
Experience in an e-commerce setting
Strong knowledge of HTML, CSS, JavaScript, and WordPress / Woocommerce content management systems (coding is not a requirement)

Nice to have

Direct experience in the vape or other regulated industry
Agency experience working on high level clients
Experience in a startup / high responsibility role

Who you'll be

The vaping industry is ferociously competitive and unbelievably fast paced. In a regulated industry that cannot use social or PPC, SEO is everything. You'll be able to recognise this importance and implement SEO strategies to beat the competition. You'll be able to think creatively and with agility, constantly testing and adjusting. You'll have excellent technical experience and ability with a flair of commercial aptitude and strong written communication skills. You will likely be a self-starter who leads the charge, not somebody who simply follows orders.

Our Culture

Work shouldn't be boring. It should be filled with opportunity, creativity, difficulty and fulfilment but it should never be a drag.

At Vape.co.uk we are a small but quickly growing team with a very clear mission. We want to be the biggest and we want to be the best. Our culture is based on horizontal communication, giving real value to every single colleague and their opinions. Various incentives like paying people for their ideas and recognising their contributions is the core of who we are. We treat each other with complete respect, promote healthy disagreement and invoke discussion in all directions. We're open with our communication and accountable to our decisions and responsibilities.

This might sound super serious, but we value opinions from the bottom to the top and work tirelessly to make our workplace an enjoyable environment where there is always room for fun. Our regular team events & silly office antics are crucial to our success so far. We'd love you to be a part of that and bring your own ideas and enthusiasm.

Perks

Relaxed dress code
Birthday holiday
2 company wide socials per year
Annual pay review
Pension
Loyalty based holiday accrual

Facilities

Soft drinks fridge & refreshments
Ping pong, darts, putting golf & playstation
Free parking

Salary is £35k-£45k depending on experience and credentials.

Along side your CV, please send a cover letter to darren@vape.co.uk for consideration.

Job Type: Full-time

Pay: £35,000.00-£45,000.00 per year

Benefits:

Casual dress
Company events
Company pension
Employee discount

Work Location: In person