SEO Off-Page Specialist, Hybrid

Job Summary

KDCI Outsourcing is seeking an Off-Page SEO Specialist with proven experience building high-quality backlinks for the US market. This role is responsible for executing white-hat, Google-compliant link-building strategies, managing outreach and backlink acquisition, and improving organic search performance through sustainable SEO practices.

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Key Responsibilities

Backlink Strategy & Acquisition

• Develop and execute link-building strategies targeting high-authority websites, primarily within the US market
• Identify and pursue backlink opportunities through guest posting, editorial placements, digital PR, resource pages, HARO/Connectively, broken link building, and niche edits
• Build and manage a consistent pipeline of backlink prospects using tools such as Ahrefs, Semrush, and Moz

Outreach & Relationship Management

• Write personalized outreach emails to secure backlink placements and partnerships
• Build and maintain relationships with webmasters, editors, bloggers, journalists, and publishers across relevant industries
• Manage and expand a network of trusted publishing contacts for ongoing backlink opportunities

Quality Control & Compliance

• Evaluate backlink opportunities based on domain authority, topical relevance, traffic quality, spam score, and editorial standards
• Ensure all SEO and link-building activities comply with Google Webmaster Guidelines and white-hat SEO practices
• Conduct backlink audits and identify toxic or spammy links for disavowal when necessary

Reporting & Performance Analysis

• Monitor and report on backlink acquisition KPIs including links built, domain diversity, DR/DA benchmarks, anchor text distribution, and ranking impact
• Prepare monthly SEO performance reports with actionable insights and recommendations
• Utilize Google Search Console, Ahrefs, and Semrush to monitor backlink health and campaign performance

Collaboration

• Work closely with content and marketing teams to align link-building initiatives with SEO and brand strategies
• Contribute ideas for linkable assets, digital PR campaigns, data-driven content, and outreach initiatives

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Job Requirements

• 2 to 3 years of hands-on experience in off-page SEO and link building in an agency or in-house environment
• Proven experience building backlinks for the US market
• Demonstrated success acquiring backlinks from websites with DR 40+ and measurable organic traffic
• Strong proficiency using Ahrefs, Semrush, and Moz for prospecting, backlink audits, and competitor analysis
• Solid understanding of anchor text strategy, topical authority, link equity flow, and link velocity
• Experience using Google Disavow Tool and identifying toxic backlinks
• Strong understanding of Google link scheme policies and white-hat SEO methodologies
• Experience with editorial outreach, digital PR, resource link building, HARO, broken link building, and linkable asset campaigns
• Familiarity with E-E-A-T principles and their impact on SEO performance
• Excellent written communication and outreach skills
• Strong analytical, organizational, and reporting abilities
• Ability to manage multiple campaigns and deadlines independently

Nice to Have

• Experience building backlinks across international markets such as UK, AU, CA, or EU
• Background in digital PR and securing journalist mentions or editorial citations
• Experience working in competitive industries such as SaaS, finance, legal, health, or eCommerce
• Experience managing freelancers or small link-building team

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Employment Code: 5.28.26.B