SEO Specialist

We are looking for an experienced SEO Specialist with 4+ years of hands-on experience in driving organic growth through effective SEO strategies. The ideal candidate should have expertise in On-Page, Off-Page, Technical SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), along with strong analytical and problem-solving skills. Experience in driving organic traffic and lead generation for IT Services and SaaS businesses is mandatory.

Responsibilities

• Conduct keyword research and competitor analysis.
• Develop and implement on-page SEO strategies.
• Optimize website content, meta tags, URLs, and internal linking structures.
• Perform technical SEO audits and recommend improvements.
• Build and manage high-quality backlink campaigns.
• Implement and optimize AEO (Answer Engine Optimization) strategies to improve visibility in answer engines and featured snippets.
• Implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search and generative platforms.
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
• Track keyword rankings, traffic, and conversion metrics.
• Collaborate with content, design, and development teams to improve website performance.
• Stay updated with search engine algorithm changes, AI search trends, and industry best practices.

Required Skills

• 4+ years of experience in SEO and Digital Marketing.
• Proven experience in driving organic traffic for IT Services and SaaS businesses.
• Strong knowledge of On-Page, Off-Page, Technical SEO, AEO, and GEO optimization.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Understanding of HTML, CSS, and website optimization techniques.
• Knowledge of WordPress or other CMS platforms.
• Excellent analytical and reporting skills.
• Strong communication and teamwork abilities.

Employment Details

• Job Type: Full-time, Permanent
• Experience: 4+ Years
• Location: Chennai

Work Location: In person