SEO Specialist and PPC Manager

Job Description:

We are looking for an experienced SEO (AI Ranking) & PPC Manager to join our dynamic marketing team. In this role, you will be responsible for driving SEO strategies focused on AI ranking algorithms, optimizing paid ad campaigns, and ensuring high-quality traffic acquisition for our digital marketing channels. You will work closely with the content team, web developers, and data analysts to optimize and manage AI-based SEO strategies.

Key Responsibilities:

• Develop and execute AI-driven SEO strategies to improve organic search rankings.
• Manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.), optimizing them for maximum ROI.
• Conduct keyword research, competitor analysis, and SEO audits to identify opportunities for growth.
• Optimize on-page and off-page SEO strategies to boost organic traffic.
• Create, manage, and analyze PPC campaigns and paid search strategies.
• Collaborate with content creators to ensure SEO best practices are followed.
• Monitor, analyze, and report on SEO and PPC performance metrics.
Stay updated with industry trends, algorithm updates, and changes in AI ranking techniques.

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Qualifications:

• BBA/MBA in Marketing, Business, or related field.
• Minimum 2 years of experience in SEO, AI ranking algorithms, and PPC management.
• Proven track record in driving SEO and PPC campaign success.
• Experience with Google Ads, Bing Ads, Google Analytics, and AI-powered SEO tools.
• In-depth knowledge of AI ranking algorithms and how they impact SEO.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Excellent communication skills and ability to work in a collaborative team environment.