SEO Specialist

Roles and Responsibilities:

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  Develop comprehensive SEO strategies to enhance search engine visibility and improve rankings.
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  Oversee all SEO activities, including content strategy, link building, and keyword research.
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  Perform ongoing analysis of search performance and adjust strategies for optimization.
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  Collaborate with the marketing department to align SEO efforts with overall marketing goals.
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  Research and implement the latest SEO techniques and best practices.
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  Provide training and guidance to junior team members on SEO methodologies.

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  Monitor and report on performance metrics to assess strategy effectiveness.

Desired Candidate Profile:

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  Bachelor’s degree in Marketing, Communications, or a related field.
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  Minimum 3 years of proven experience in developing and executing successful SEO campaigns.
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  In-depth understanding of search engine algorithms and ranking factors.
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  Proficient in SEO tools, such as Google Analytics and keyword research tools.

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  Excellent written and verbal communication skills.

Requirements

Requirements:

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  Strong analytical skills and ability to work with large datasets.
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  Familiarity with content management systems, particularly WordPress.
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  Experience in other aspects of digital marketing is a plus.

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  Ability to work independently and manage time effectively.