SEO Specialist

Experience Required:

3+ Years

Job Summary

We are looking for an experienced SEO Specialist with a strong understanding of organic search, content optimization, technical SEO, and emerging AI-driven search ecosystems. The ideal candidate will be responsible for driving organic growth, improving search visibility, and implementing AI Seeding strategies to increase brand presence across AI platforms such as ChatGPT, Gemini, Perplexity, Claude, and other generative search engines.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies to improve organic rankings and website traffic.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize on-page SEO elements including metadata, content structure, internal linking, and schema markup.
• Monitor and improve website health through technical SEO audits.
• Collaborate with content, product, and marketing teams to drive SEO initiatives.

AI Search Optimization & AI Seeding

• Design and execute AI Seeding strategies to improve brand visibility in AI-generated responses.
• Identify opportunities to place and amplify brand mentions across authoritative websites, forums, communities, and industry publications.
• Optimize content for AI search engines and Large Language Model (LLM) discovery.
• Track brand citations and mentions across AI platforms including ChatGPT, Gemini, Perplexity, Claude, and Copilot.
• Develop content assets that improve AI retrievability and citation potential.
• Monitor evolving AI search trends and recommend optimization strategies.

Content & Analytics

• Work closely with content teams to create SEO and AI-search-friendly content.
• Measure SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Generate regular performance reports and actionable insights.
• Analyze SERP and AI search trends to identify growth opportunities.

Required Skills

• 3+ years of hands-on SEO experience.
• Strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, and Link Building.
• Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and GA4.
• Understanding of AI Search Optimization (AISO), Generative Engine Optimization (GEO), or AI Seeding strategies.
• Experience in content marketing and digital PR.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.

About the job