SEO Strategy Manager (with focus on AI)

Description

What are the responsibilities of an SEO Strategy Manager?

• Own SEO strategy and KPI progress across assigned client accounts.
• Act as the main strategic point of contact for clients, providing clear updates, proactive recommendations, and confident direction.
• Lead strategy reviews, reporting calls, and QBRs, connecting SEO performance to business impact.
• Monitor risks, blockers, and signs of client concern or dissatisfaction, and create recovery plans before issues escalate.
• Identify growth opportunities and propose new initiatives or scope expansions that can drive measurable results.

• Turn recurring SEO tasks into repeatable templates, workflows, or automation.
• Set up monitoring for ranking changes, technical issues, competitor activity, and visibility gaps in AI search results.
• Build recurring processes for auditing and improving technical SEO, structured data, internal linking, and content visibility.
• Monitor how often clients’ brands are mentioned or recommended in AI search results, identify gaps, and suggest actions to improve visibility.
• Decide which SEO tasks should be handled by specialists, AI tools, or a combination of both.

• Create quality checks for automated SEO workflows, combining tool-based checks with human review.
• Maintain shared prompt, workflow, and automation libraries for the SEO team.
• Help SEO Specialists adopt AI tools and workflows in a structured, quality-controlled way.
• Continuously identify repetitive work that can be simplified, automated, or improved.

• Stay up to date with SEO, AI search behavior, algorithm updates, and automation tools.
• Turn new trends and tools into practical workflows that improve client delivery and results.

What do we expect from an SEO Strategy Manager?

• Proven experience building and leading SEO strategies, preferably in an agency, eCommerce, or client-facing environment.
• Strong understanding of technical SEO, on-page SEO, content strategy, internal linking, off-page SEO, reporting, and performance analysis.
• Ability to connect SEO work to business goals such as visibility, traffic, conversions, revenue impact, and growth.
• Ownership mindset toward SEO KPIs – you take responsibility for improving performance, not only reporting on it.

• Practical understanding of how AI search is changing organic visibility, including AI-generated answers, LLM recommendations, source credibility, and brand mentions.
• Hands-on experience using AI tools or automation to improve SEO workflows.
• Ability to turn recurring SEO tasks into clear, repeatable workflows with quality checks.
• Good judgment on which tasks should be automated, which need human expertise, and where both should work together.

• Excellent client communication skills and confident English, with the ability to explain complex SEO and AI search topics clearly.
• Ability to manage expectations, handle difficult conversations, and provide confident strategic direction.
• Structured thinking: turning strategy into roadmaps, tasks, and measurable outcomes.
• Confidence to challenge assumptions and act as a trusted strategic advisor.

• Coding or agent frameworks such as Claude Code, Cursor, Codex, or similar tools.
• SEO and analytics tools such as Google Search Console, Ahrefs, Semrush, Screaming Frog, and GA4.

What we offer

• Competitive starting salary relative to the market - 2100-2400 EUR NET;
• Performance-based bonuses tied to successful project delivery and client outcomes;
• Exciting travel opportunities;
• Support for hardware upgrades;
• Core health insurance coverage and sports bonuses;
• A diverse multinational team of experts to learn from;
• Company-covered training and certification;
• Legendary online and onsite events to celebrate our success together.

About scandiweb