Overview:

The SEO and Web Analytics Manager is a senior individual contributor responsible for driving organic growth and improving digital performance, with a strong focus on lead and pipeline generation. This role combines technical SEO, on-page and content optimization, and advanced web analytics. The position owns measurement strategy, GA4 configuration and governance, SEO tooling, and executive reporting that connects website performance to pipeline and revenue outcomes. The ideal candidate brings deep experience in B2B software and hands-on expertise working in Drupal environments.

Responsibilities:

Own the organic search roadmap across technical SEO, on-page optimization, content recommendations, and internal linking
Define and deliver quarterly SEO growth plans tied to business priorities such as product lines, solutions, and regions
Manage keyword and topic strategies, content briefs, and competitive analysis using SEMrush

Technical SEO and Drupal

Partner with WebDev and platform teams to implement technical SEO improvements in Drupal environments
Manage templates, schema, modules, structured data, indexation controls, XML sitemaps, redirects, canonicalization, and hreflang where applicable
Maintain site health including crawlability, performance, Core Web Vitals, and duplicate content governance across large-scale websites

Web Analytics and Measurement

Own GA4 configuration including event taxonomy, conversion definitions, channel grouping, and data quality governance
Ensure consistent tracking across key user journeys such as downloads, demo requests, webinars, and partner referrals
Maintain accurate documentation, QA processes, and tagging standards

Reporting and Insights

Build and maintain dashboards that connect SEO and web performance to engagement and conversion outcomes
Deliver recurring executive reporting focused on trends, insights, risks, and actionable recommendations
Translate data into clear priorities and business impact

Tool Ownership and Operations

Serve as primary owner of Google Search Console, GA4, SEMrush, and related SEO tools
Create repeatable reporting frameworks, monitoring processes, and documented SOPs
Monitor indexation, performance, enhancements, and search opportunities in Search Console

Qualifications:

6 to 8 plus years of experience in SEO and web analytics with significant exposure to B2B software or B2B technology
Hands-on experience working in Drupal including templates, modules, content models, redirects, metadata, and release workflows
Advanced GA4 expertise including event design, conversions, funnels, and troubleshooting
Strong experience with Google Search Console including indexation, enhancements, and performance analysis
Proficiency in SEMrush for research, audits, and competitive analysis
Experience building executive dashboards in Looker Studio
Strong ability to translate data into insights and actionable recommendations
Proven ability to drive execution in a cross functional environment as a senior individual contributor

Preferred Qualifications

Experience managing enterprise websites with large page counts and multi region or multi product environments
Deep technical SEO knowledge including schema, Core Web Vitals, rendering, log file analysis, and international SEO
Familiarity with tagging frameworks, governance models, and UTM standards
Experience working with BI teams, data warehouses, or CRM attribution models

Company Overview

Quest Software builds the foundation for enterprise AI with solutions in data governance, cybersecurity, and platform modernization. More than 45,000 companies — including 90% of the Fortune 500 — trust Quest to solve their most critical IT challenges. From securing identities and modernizing platforms to preparing data for AI, we help enterprises unlock their full potential.

Why Quest

At Quest, your work makes an impact. You’ll help organizations get AI-ready while building your career with a global team of innovators. We offer:

Competitive pay, annual bonuses, and top-performer recognition.
Comprehensive health, family, and retirement benefits.
Flexible work options, generous PTO, and wellness programs.
Professional growth through learning platforms, mentorship, and leadership programs.
Inclusive teams that reflect the world we serve, supported by Employee Resource Groups and our Equality & Inclusion Council.

Come join us. For more information, visit us on the web at Quest Careers | Innovate. Collaborate. Grow.

Job seekers should be aware of fraudulent job offers from online scammers and only apply to roles listed on quest.com/careers using our applicant system. Note: We do not use text messaging or third-party messaging apps like Telegram to communicate with applicants, so please exercise caution if you are approached in this way and only interact with people claiming to be Quest employees if they have an email address ending in @quest.com.

#LI-AT1

SEO & Web Analytics Manager

About Quest Software