SEO & Website Development Executive

Job Description: SEO & Website Development Executive
Job Type: Full-time | Permanent
Location: NIILM University, NH-152, Kaithal–Ambala Road, Haryana – 136027
Joining: Immediate

Minimum Qualifications & Experience

• Bachelor's Degree in Computer Applications, Information Technology, Marketing, Computer Science, or a related field from a recognized university.
• Minimum 2 years of experience in SEO, Website Management, Website Development, or Digital Marketing.
• Hands-on experience in managing and optimizing websites using WordPress or other CMS platforms.
• Strong knowledge of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
• Experience with Google Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, or similar SEO tools.
• Basic knowledge of HTML, CSS, JavaScript, website architecture, and website performance optimization.
• Excellent analytical, problem-solving, communication, and time-management skills.

Key Responsibilities :- SEO Management

• Plan, execute, and manage SEO strategies to improve website rankings and organic traffic.
• Perform On-Page SEO activities including keyword optimization, meta tags, content optimization, internal linking, and schema implementation.
• Execute Off-Page SEO strategies including backlink building, citation management, and authority development.
• Conduct technical SEO audits and resolve issues related to crawlability, indexing, and website performance.
• Monitor keyword rankings, website traffic, and competitor performance.
• Generate SEO reports and provide actionable recommendations for continuous improvement.

Website Development & Management

• Manage, maintain, and update the university website on a regular basis.
• Create and optimize landing pages for admissions campaigns and promotional activities.
• Ensure website responsiveness, performance, security, and user experience across all devices.
• Coordinate with design and technical teams for website enhancements and new feature implementation.
• Monitor website speed, broken links, and technical issues to ensure smooth functionality.
• Implement SEO best practices across all web pages and content updates.

Digital Marketing Support

• Assist in planning and executing digital marketing campaigns to increase website traffic and lead generation.
• Support Google Ads and performance marketing initiatives.
• Track campaign performance through analytics tools and generate performance reports.
• Work closely with content and design teams to create SEO-friendly content and web assets.
• Ensure brand consistency across all website and digital platforms.

Preferred Skills

• Certification in SEO, Google Analytics, Google Ads, or Digital Marketing (Preferred).
• Experience in Higher Education, EdTech, or Educational Institutions will be an added advantage.
• Strong understanding of website optimization, UX/UI principles, and conversion rate optimization (CRO).
• Experience with landing page creation and lead generation campaigns.
• Ability to handle multiple projects and meet deadlines efficiently.

Salary

₹20,000 – ₹35,000 per month
(Based on experience, skills, and performance)

Application Process

Interested candidates can share the following details at:

himanshi@niilmuniversity.ac.in

Subject Line: Application – SEO & Website Development Executive (NIILM University)

Required Documents :-

• Updated CV
• Portfolio / Previous Work Links
• Academic Certificates
• Experience Certificates / Payslips
• Relevant SEO / Digital Marketing Certifications

Pay: ₹20,000.09 - ₹35,000.03 per month

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Work Location: In person