Social & Community Manager (High5)

Social & Community Manager (High5), Monday to Friday, 9am to 5.30pm.

The Social & Community Manager is responsible for building High5's social ecosystem, growing a loyal, engaged community across priority platforms. This role will help define how High5 shows up from IRL to URL with a strong focus on building a creator network that generates conversation and conversion.

Working closely with the Marketing team and cross-functional partners, you will drive a consistent creator engine that turns consumer insights, pain points and product truths into content that performs - balancing community growth and nurturing those already with us.

A key part of the role is delivering community activation plans tied to our major sporting events (particularly marathons), bringing relatable runner stories to life across the year, mobilising participation in owned communities and helping activate digital journeys that support runners through training blocks, race day and recovery.

Key Responsibilities

• Build and own High5’s creator presence with the ambition of being THE Energy & Hydration brand on TikTok
• Source, recruit and manage a roster of creators who can deliver social first content across key pillars
• Brief creators with clear hooks, pain points, product benefits and claims; ensure content ladders up to High5’s comms platform and brand personality through best in class creator toolkits
• Manage end-to-end influencer campaigns: outreach, negotiation, contracting inputs, product seeding, briefing, approvals, posting schedules, usage rights, and performance wrap-ups
• Social & community lead: own and manage comment strategy, response guidelines, escalation, and proactive engagement to build “community over followers”
• Partner with internal content and e-commerce teams to repurpose best-performing UGC into organic and paid content (e.g., conversion ads, PDP/Amazon assets), ensuring learnings flow back into the content strategy
• Build collaborative relationships with a diverse and inclusive range of community run clubs enabling High5 to fuel them whilst also capitalise on their content creating capability
• Community activation: deliver community activation plans by turning runner stories into a year-round storytelling engine, building participation before, during and after peak moments in conjunction with videographers and content creators
• Help execute programmes that follow inspirational runners through their training block, including content capture expectations, approvals, and permissions/usage rights for organic and paid
• Work with internal stakeholders to translate partnership rights into community moments and comms, ensuring the community experience feels genuinely helpful and not overly sales-led
• Act as the voice of the customer: mine comments, DMs, reviews and creator feedback to identify recurring objections, misconceptions, and content opportunities
• Establish measurement and reporting across social and community activity: content output, engagement, UGC volume, community health, and learnings to inform future briefs

Skills & Competencies

• Social-first storytelling: Deep understanding of what resonates on social and how to build brands and communities from the ground up
• Influencer & Creator Management: Proven experience sourcing, briefing and managing creators/UGC at pace.
• TikTok-First Content Understanding: Strong grasp of short-form best practices (hooks, formats, trends, creator-native storytelling).
• Copywriting and Tone of Voice execution: Confident leading two-way engagement and shaping brand voice in comments/DMs.
• Activation Delivery: Able to execute community activation plans for major moments/partnerships, coordinating multiple contributors and timelines.
• Creative Judgement: Able to assess what will feel native, authentic and on-brand (not overly “ad-like”).
• Planning & Organisation: Strong project management across multiple creators, deadlines, and deliverables.
• Commercial & Performance Mindset: Comfortable using data to improve output and efficiency; able to translate learnings into better briefs.
• Stakeholder Management: Clear, confident communicator with internal teams and external creators/partners.
• Brand Guardianship: Protects tone , claims and reputation; flags risks early and escalates appropriately.
• Agility: Thrives in a test-and-learn environment; can scale what works and quickly stop what doesn’t.

Candidate Profile

• Creator-native: you understand creators and digital culture and can translate that into consistent output for High5.
• Community-first: you enjoy conversation, relationships and building belonging—not just broadcasting content.
• Activation-minded: you can bring partnership/community plans to life through programmes, participation and storytelling.
• Culturally smart: you know what resonates in the broader world of culture and sport; you see collaboration opportunities before they land in the feed.
• Insight-led: you spot patterns in comments/reviews and turn them into clear briefs and content angles.
• Action-oriented: you move quickly, keep momentum, and can deliver high volume without losing quality.
• Collaborative: you work seamlessly with content, brand and e-commerce stakeholders to turn UGC into a wider asset engine.
• Detail-oriented: you’re reliable on approvals, claims, usage rights and process.
• Values fit: you’re aligned to High5’s world—endurance sport, fitness, nutrition—and communicate in a straight-talking, inclusive way.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company pension
• Cycle to work scheme
• Employee discount
• Free parking
• Life insurance
• On-site parking
• Sick pay

Ability to commute/relocate:

• Brighton BN2 6NT: reliably commute or plan to relocate before starting work (required)

Experience:

• relevant: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Brighton BN2 6NT