Social Media and Content Strategist
Who We Are
Clinical Architecture is at the forefront of healthcare IT innovation. Our team is an ambitious group of diverse leaders who balance creativity and expertise to solve tough problems that make a difference. Our environment is positive, casual, and comprised of people dedicated to delivering world-class solutions and exceptional customer service. Come join our team for happier workdays.
About The Position
Clinical Architecture is seeking a Social Media and Content Strategist to join our Marketing team in the Indianapolis, IN area. We are looking for an experienced, creative, and detail-oriented marketing professional to lead our social media presence and develop engaging digital content that advances brand awareness, thought leadership, and audience engagement. This hands-on role will support the execution of content and digital marketing initiatives that elevate Clinical Architecture's visibility, strengthen our position as an industry thought leader, and support long-term business growth.
- This role will report to our VP, Marketing.
- This role is based on-site at our Carmel, IN Headquarters, five days a week. While we are an in-office organization, we do our best to offer flexibility when needed, ensuring both work-life balance and uninterrupted business operations.
- Applicants must be authorized to work in the U.S. without sponsorship.
- Providing false information on application questions may result in automatic dismissal of your application. Please answer questions truthfully and to the best of your ability.
Responsibilities
- Own the organization's social media presence, developing content and campaigns to support brand awareness, audience engagement, thought leadership, and lead generation.
- Develop digital content to supports organizational goals by translating subject matter expertise and existing marketing assets into engaging content across social media, email marketing, the website, and other digital channels.
- Develop and execute digital marketing campaigns that amplify thought leadership content, engage target audiences, and support lead generation objectives.
- Monitor competitor activity, industry developments, and emerging trends to identify opportunities and inform content and campaign strategy.
- Analyze marketing campaign performance and recommend data-driven improvements to increase engagement, audience growth, and overall marketing effectiveness.
- Support the promotion of company participation in tradeshows, conferences, webinars, and other industry events through digital marketing and social media activities.
- Stay current on digital marketing best practices, social media trends, content marketing strategies, and marketing technologies.
- Other duties as assigned.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
- 5 to 7 years of experience in social media, content marketing, digital marketing, or a related role.
- Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, engaging content.
- Demonstrated experience managing social media channels and executing digital marketing campaigns.
- Proficiency with HubSpot and either Adobe Creative Suite or Canva.
- Strong analytical, organizational, and project management skills, with the ability to manage multiple priorities and deadlines.
- Experience in healthcare IT, healthcare software, or other B2B technology industries preferred.
Why Clinical Architecture?
We offer:
- Opportunities for learning, development, and growth.
- Experiences that connect you with colleagues.
- A laid-back work environment with thoughtful amenities.
- Paid Volunteer Time, Paid Holidays & PTO, including our own winter break week for full-time team members.
- Sabbatical opportunities for tenured team members.
- Comprehensive Medical, Dental, Vision, and ancillary insurance options for eligible employees.
- Maternity and Parental leave benefits.
- Employer paid Short-term Disability & Long-term Disability.
- Health and Wellness incentives.
- 401k Matching.
- Better workdays.
Clinical Architecture is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity or expression, sexual orientation, age, disability, veteran status, marital status, or any other protected characteristic.