Social Media and Marketing Coordinator

Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? We are seeking a dynamic and energetic Social Media and Marketing Coordinator to lead our brand’s online presence and digital marketing efforts. In this role, you will harness your creativity, strategic thinking, and technical skills to elevate brand awareness, foster community engagement, and drive impactful marketing campaigns. Join us to be at the forefront of innovative social media strategies and digital marketing initiatives that inspire and connect with diverse audiences worldwide.

Duties

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, providing insights for continuous improvement.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
• Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach on web platforms.
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to coordinate outreach efforts, manage relationships with influencers or partners, and enhance brand reputation through strategic communication.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite applications such as Photoshop, Illustrator, and Adobe Creative Cloud for graphic design and video editing.
• Knowledge of social media management tools like Hootsuite or Buffer for scheduling and analytics.
• Familiarity with SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening platforms.
• Strong understanding of branding principles, content creation techniques, public relations strategies, and e-commerce fundamentals.
• Excellent proofreading skills with an eye for detail to ensure all content is polished and aligned with brand voice.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• A passion for digital marketing trends, video editing skills, photography experience, and familiarity with Facebook Advertising are highly desirable. Join us as a Social Media and Marketing Coordinator where your creativity fuels our brand’s growth! Bring your innovative ideas to life through compelling content creation, strategic planning, and impactful digital campaigns that resonate globally. We’re committed to supporting your professional development in a vibrant environment dedicated to excellence in social media marketing!

Job Type: Part-time

Pay: $25.30 - $30.00 per hour

Work Location: In person