Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role involves crafting compelling content, managing social media campaigns, and leveraging analytics to drive engagement and growth. As a key player in our marketing team, you will harness your creativity and strategic mindset to connect with audiences, build brand loyalty, and boost our online visibility. If you thrive in a fast-paced environment and are passionate about digital marketing, this is your chance to make a meaningful impact!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform marketing strategies.
• Implement SEO best practices within content creation to enhance online visibility and organic reach.
• Plan and execute paid advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI.
• Collaborate with public relations teams to coordinate campaigns that promote positive brand image and manage relationship management efforts with influencers, partners, and media outlets.
• Use web analytics tools like Google Analytics to track campaign performance, website traffic, and conversion metrics for continuous improvement.
• Oversee branding initiatives ensuring consistency across all digital channels while supporting e-commerce growth through targeted digital marketing efforts.
• Proofread all content meticulously to maintain professionalism and accuracy before publication.

Qualifications

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Skilled in video editing for producing compelling multimedia content that captures audience attention.
• Familiarity with social listening tools and web analytics platforms like Google Analytics for data-driven decision making.
• Knowledge of SEO techniques including keyword research to improve search engine rankings.
• Experience managing social media management tools such as Hootsuite or Buffer for scheduling and monitoring posts efficiently.
• Strong understanding of branding principles, public relations strategies, and relationship management within digital spaces.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail in proofreading content.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that maximize engagement. Join us if you're ready to energize our brand’s digital voice! Bring your creativity, strategic thinking, and passion for social media marketing to a vibrant team dedicated to making an impactful difference online!

Pay: $20.00 - $25.00 per hour

Work Location: Hybrid remote in Corpus Christi, TX 78418