Social Media and Marketing Manager

Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This role offers a dynamic environment where creativity meets strategy, empowering you to craft compelling content, engage audiences, and drive impactful campaigns. As a key player in our marketing team, you will harness your expertise in social media management, graphic design, and digital marketing tools to amplify our message and foster meaningful relationships with our community. Join us if you're passionate about storytelling, analytics, and creating vibrant online experiences that resonate locally. I am looking for someone who knows Hawaii and its design subtleties.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Manage daily content creation including writing posts, designing graphics using Adobe Photoshop and Illustrator, and producing videos with editing tools to ensure high-quality visual storytelling.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; leverage this data to refine campaigns.
• Utilize social media management tools like Hootsuite and Buffer to schedule posts, track performance metrics, and optimize outreach efforts.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences and achieve marketing objectives.
• Conduct keyword research for SEO purposes to enhance content visibility on search engines; integrate web analytics through Google Analytics and web analytics tools to measure campaign effectiveness.
• Foster strong relationships with influencers, media outlets, and community partners through effective relationship management strategies.
• Oversee branding consistency across all digital channels while proofreading content for accuracy and tone.
• Coordinate with the e-commerce team to promote products through engaging social media campaigns; incorporate photography and video editing skills for compelling visuals.

Qualifications

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is preferred.
• Hands-on experience with social listening tools, Hootsuite or Buffer applications for scheduling and analytics.
• Knowledge of SEO best practices, keyword research techniques, Google Analytics, and web analytics tools.
• Ability to create engaging content including videos, photography, blog posts, and proofread materials meticulously.
• Strong understanding of branding principles combined with public relations skills to manage brand reputation effectively.
• Experience in social media advertising on platforms like Facebook Advertising; familiarity with e-commerce promotion strategies is a plus.
• Excellent relationship management skills with the ability to collaborate across teams and external partners effectively. Join us as a Social Media and Marketing Manager if you're ready to bring your creativity to life in a fast-paced environment where your ideas make an impact! We are committed to supporting your growth through ongoing learning opportunities while offering a vibrant workplace culture dedicated to innovation and excellence.

Pay: $49,040.10 - $65,000.00 per year

Work Location: In person