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Social Media Community Manager
About YBIMC & YBXMi
YBIMC is one of the country’s premier and pioneering integrated marketing firms with almost two-decades of success in the media relations, creative services, advertising and events industry. YBXMi is the newest iteration of YBIMC. As we gear towards our 20th anniversary, our award-winning, integrated agency continues to evolve. While we remain storytellers to our core, we believe that the stories told in person will grow in importance amidst an increasingly artificial world. We believe a modern marketing and communications strategy will rely more than ever on live human engagement through experiential marketing and immersive events. Even as we have adopted the latest technology and software, our mission is to expand the unbounded potential of brands and more keenly focus on the full life cycle of event strategy and tactical deployment.
About Your Role
Reporting directly to senior leadership, the Social Media Community Manager will help shape how our clients show up online from topical content to campaign specific messaging. You will own the management of owned social channels across multiple brands, building content systems that are creatively sharp, culturally aware, and operationally reliable.
This is not a “schedule the post and move on” role. We are looking for someone who understands that social is now equal parts publishing platform, community engine, trend radar, customer touchpoint, and entertainment channel. You will be expected to think beyond calendars and identifying opportunities in real time, spotting cultural shifts early, and helping brands participate in conversations with relevance and instinct.
You will work closely with strategy, creative, production, and account teams to develop social-first ideas that travel organically and support larger campaigns, experiential activations, premieres, launches, and brand moments. From reactive content and community management to reporting, platform optimization, and content capture, this role requires someone equally comfortable thinking creatively and executing quickly.
This is a hands-on role for someone deeply plugged into internet culture, platform behaviour, fandom communities, and evolving digital trends. We are looking for someone who understands the difference between posting content and building presence — and who wants to help brands earn attention instead of simply buying it. This is for a one-year contract.
This is a one-year contract position with the opportunity for extension based on performance and mutual fit.
Our Social Media Community Manager Will Be Charged With:
- Leading day-to-day management of owned social channels for multiple product releases per year across Instagram, Facebook and X at a minimum with probability for TikTok, and emerging platforms.
- Publishing metadata to content management systems for website updates.
- Bringing strong copy instincts across captions, hooks, CTAs, short-form scripting, trend adaptation, and platform-specific tone.
- Developing monthly and campaign-based social strategies that align with audience behaviour, platform trends, and real-time online conversation that help brands earn attention instead of simply broadcasting at audiences.
- Keeping pace with platform shifts, algorithm nuance, creator trends, meme formats, audience behaviours, and internet culture, understanding not only what is trending but also why.
- Being deeply tapped into online communities including Reddit, Discord, X, TikTok comment culture, and fandom spaces to identify emerging conversations, sentiment shifts, and opportunities before they hit the mainstream.
- Collaborating closely with creative, strategy, production, and account teams to localize existing assets and build original concepts while maintaining social-first campaigns that travel organically.
- Maintaining and building community management workflows including response hierarchies, escalation protocols, tone-of-voice standards, and audience engagement strategies while accounting for campaign nuance.
- Supporting content capture on-site at events, activations, premieres, launches, and experiential builds, identifying real-time opportunities for social coverage and rapid-turn publishing.
- Developing paid and organic social recommendations including audience targeting, creative direction, boosting strategies, and campaign pacing for Meta, X, YouTube.
- Tracking analytics, reporting, sentiment, and performance across channels using tools/templates on HeyOrca, Meltwater, MoDash (influencer analytics), native platform analytics, and other social listening and reporting software.
- Translate metrics into actionable insights, understanding what content is driving engagement, conversation, reach, retention, shares, and audience growth.
- Maintain publishing calendars, approvals, asset management, and scheduling workflows with consistency, accuracy, and reliability.
What We Are Looking For
- 2+ years of experience managing social media and community strategy within an agency, entertainment, media, sports, lifestyle, or culturally-driven brand environment.
- Graduate of a recognized marketing, communications, digital media, or creative advertising post-secondary program.
- English and French bilingualism is an asset.
- Strong understanding of Facebook, Instagram, TikTok, X, Reddit, Discord, and how different audiences behave across each platform.
- A sharp instinct for what performs on social such as copy, pacing, hooks, visuals, timing, trends, conversation mechanics, and platform-native storytelling.
- Someone who lives online in the best way possible and is highly aware of internet culture, fandoms, creator ecosystems, trending conversations, and emerging digital behaviour.
- Experience developing and executing content calendars, campaign rollouts, community management plans, and reactive social moments under tight timelines.
- Confidence working across both organic and paid social workflows including boosting, reporting, targeting, and campaign optimization.
- Familiarity with HeyOrca, Meltwater, Meta Business Suite, TikTok tools, and social listening/reporting platforms.
- Excellent communication abilities (French is an asset).
- Thrives in crowds (including public speaking) and comfortable capturing content at social gatherings on-site using mobile devices and collaborating with editors/designers to turn around assets quickly.
- A proactive operator who brings ideas to the table instead of waiting for assignments.
- Creative and analytical with ability to multitask across campaigns, priorities, approvals, and fast-moving timelines without losing attention to detail.
- Comfortable working closely with clients, presenting rationale behind ideas, and adapting quickly to feedback or changing priorities.
- Adobe Creative Suite, Canva, CapCut Pro (mobile), short-form editing, motion graphics, and content production experience are all considered strong assets.
Please note that we are a full-time onsite agency – not a remote or hybrid operation. This job requires robust, non-business hours – as social and culture do not operate on a 9-to-5 schedule, and many of our events, activations, premieres, and launches happen evenings, weekends, and Holidays.
Please apply in confidence via email to JOBS@YBIMC.COM. Only qualified candidates will be contacted for a preliminary discussion.