Social Media Content Creator

About Alison

Alison is one of the world’s largest free online empowerment platforms, providing millions globally with free access to education, workplace skills training, and career development tools.

With thousands of free online courses across areas such as business, technology, healthcare, AI, and personal development, Alison helps people improve their skills, grow their careers, and unlock new opportunities.

We are looking for a creative, social-first content creator who understands how to make engaging content for modern platforms and audiences.

Social media and copywriting skills

• 3–5 years of experience in social media content creation and copywriting
• Strong understanding of major social media platforms, including LinkedIn, Instagram, Facebook, TikTok, X, Threads, and YouTube
• Experienced in creating and executing content ideas for both static and video formats
• Exceptional copywriting skills for short-form social media content, including hooks and headlines, carousel and single static posts, Reel scripts, captions, and trend-led content
• Strong understanding of what makes content engaging, shareable, and platform-native
• Ability to identify and adapt trends in a way that suits Alison’s brand and audience

Video and creative skills

• Comfortable appearing in front of the camera for social media content when needed
• Basic video editing skills for Instagram Reels, TikTok, and other short-form platforms
• Experience using editing tools such as InShot, Veed, Canva, CapCut, or similar platforms

Technical and AI skills

• Comfortable using AI tools and platforms to support content ideation, research, copywriting, and workflow efficiency

Communication and working style

• Strong written and verbal English communication skills
• Comfortable working in a fast-paced, fully remote, collaborative environment
• Attention to detail is of the utmost importance

Advantageous experience

• Interest in education, careers, learning, or digital skills content
• Previous experience working in EdTech

Responsibilities

• Create engaging social media content for Alison’s social media platforms, including LinkedIn, Instagram, Facebook, TikTok, X, Threads, and YouTube
• Develop creative content ideas, copy, hooks, captions, and trend-led concepts aligned with Alison’s brand and audience
• Conceptualise, script, film, and edit short-form video content for platforms such as Instagram Reels and TikTok
• Stay up to date with platform trends, viral formats, memes, creator trends, and emerging social media opportunities
• Contribute ideas for campaigns, content series, community engagement, and audience growth
• Use social media insights, trends, and performance signals to improve content performance over time
• Experiment with new content formats, storytelling styles, and creative approaches across platforms
• Collaborate with the Social Media Manager, Marketing Creative Director, and Marketing Design Team to plan and review content and final creatives
• Coordinate with the social media team to develop weekly content briefs and update the monthly content calendars
• Attend weekly team meetings and collaborate with internal stakeholders where needed

Who you are

• You are a storyteller, who understands that what you create serves a larger brand or business purpose
• You are a copywriter first, who believes good writing = good thinking
• You are a critical thinker and apply a strong sense of logic to whatever you create
• You use AI to make your work easier, but you can also smell AI slop from a mile away and edit every single thing AI generates to make it sound human
• You are proactive and don’t always need to wait for a brief to think of ideas
• You are curious when it comes to identifying trends and experimenting with different hooks for Reels and static content
• You hate typos and grammar mistakes
• You have a portfolio that showcases your best work

Work Location: Remote