Social Media Content Creator- Arc Stores

Purpose of the Role
Conceptualise, shoot, and edit scroll-stopping, platform-native, locally relevant Social Media Content across ARC’s social media channels, including Instagram, TikTok, and Facebook, to increase reach and engagement, and build brand love.

KEY RESPONSIBILITIES:

• Content creation: Conceptualise and shoot a minimum of 30 pieces of high-quality, error-free photo and video content each month, to be used across TikTok, Instagram, and Facebook. Including:

(a) Filming and editing short-form video content for ARC’s Reels, TikToks and Stories.

(b) Capturing and posting behind-the-scenes, eventing, and in-store content in real-time.

(c) Managing relationships with in-store staff, ensuring they will collaborate and be part of your content when needed.

(d) Designing static content using Canva (or similar tool).

(e) Copywriting, proof reading + fact checking your social media content.

(f) Suggesting new content types to utilise on ARC’s social media pages.

(g) Appearing on camera if/when needed.

• Report back weekly on content performance, in collaboration with the Social Media Lead, and optimise your content based on these insights (views, engagement, saves, shares).
• Collaborate with marketing, PR, and brand teams to find ways to bring campaigns to life socially.
• Stay up to date with trends, memes, and platform updates and translate them into on-brand content.
• Ensure all content aligns with the ARC’s brand tone and visual identity.

KPIs

- Deliver a minimum of 30 pieces of content a month, with no more than two rounds of changes required per content piece on average.

- Identify and implement at least 2 new and relevant content trends per month.

- Achieve or exceed the targets set for reach / views / % seconds of content consumed (dependent on each campaign objectives).

KEY CHALLENGES

• Coping with tight deadlines, and a large workload.
• Pivoting quickly if plans change around launch dates, campaigns, promos etc.
• Very quick turnaround times for creating, editing and changes.
• Communicating with a small team.

· Understanding the boundaries of global brand requests versus local market knowledge.

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MINIMUM REQUIREMENTS/QUALIFICATIONS

• 1–3 years' experience in social media content creation.
• Proven experience creating content that performs (portfolio and links required).
• Strong video filming and editing skills (using CapCut, InShot, Canva or similar).

· Directing: Comfortable being both behind and in front of the camera.

· Copywriting + sub-editing.

• Deep understanding of TikTok and Instagram platforms, trends, memes and key-players.
• Strong attention to detail.
• An eye for aesthetics, storytelling, and brand tone.
• Passion for beauty industry + pop culture trends.
• Highly organised, self-motivated, and able to move at speed.

Basic understanding of social analytics tools and reporting.

Pay: R15 000,00 - R20 000,00 per month

Work Location: Hybrid remote in Johannesburg, Gauteng