Social Media & Digital Content Specialist

Social Media & Digital Content Specialist

We are seeking a creative, detail-oriented, and strategic Social Media & Digital Content Specialist to join our team and help elevate our brand presence across digital channels. This role is ideal for someone who is passionate about content creation, digital marketing, and audience engagement, with the ability to manage both strategy and execution.

The ideal candidate will be responsible for developing engaging social media content across multiple platforms, including both short-form and long-form video. This individual will also manage social media campaigns and paid advertising, support search visibility through SEO, GEO, and AEO strategies, and provide web support for a WordPress-based website.

Responsibilities

• Develop and manage content for social media platforms, including short-form and long-form video.
• Plan, schedule, and optimize content to support brand awareness, engagement, and growth.
• Manage social media campaigns and paid advertising efforts.
• Oversee Google tools and platforms, including Google Business Profile, Google Analytics, and Google Ads.
• Support SEO, GEO, and AEO initiatives to improve online visibility and discoverability.
• Provide basic support for a WordPress website, including content updates, page edits, image replacements, and general maintenance assistance.
• Collaborate with internal teams to create timely, relevant, and on-brand content.
• Track performance metrics, analyze results, and adjust strategies as needed.
• Stay current on digital marketing trends, platform updates, and best practices.
• Maintain a consistent brand voice across all digital channels.

Qualifications

• Experience creating and managing content for social media platforms.
• Strong understanding of short-form and long-form video content strategy.
• Experience with paid social media advertising and campaign management.
• Familiarity with Google Analytics, Google Ads, and other Google business tools.
• Knowledge of SEO and emerging search optimization strategies, including GEO and AEO.
• Experience with WordPress website updates and content management.
• Strong writing, editing, and organizational skills.
• Ability to manage multiple projects and deadlines effectively.
• A creative mindset with strong attention to detail.

Preferred Experience

• Background in hospitality, tourism, lifestyle, or entertainment marketing.
• Basic graphic design and video editing experience.
• Familiarity with Canva, Meta Business Suite, and content scheduling tools.

Summary

This position plays a key role in supporting our digital marketing efforts through social media content creation, campaign management, Google advertising and analytics, search optimization, and WordPress website support. The right candidate will bring creativity, organization, and a strong sense of digital strategy to help grow our online presence.
An all-in-one web controller is what we need as we grow.

Pay: From $55,000.00 per year

Experience:

• Social media management: 1 year (Preferred)
• SEO: 1 year (Preferred)
• Google Workspace: 1 year (Preferred)

Work Location: Hybrid remote in Valley View, TX 76272