Social Media & Digital marketing Executive

Social Media & Digital Marketing Executive

Inducare Pharma Pvt. Ltd
Role & Responsibilities

Social Media Management

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, schedule, and publish content across social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
• Design and manage promotional campaigns for pharmaceutical products, healthcare awareness programs, and company initiatives.
• Monitor social media accounts, respond to inquiries, and engage with followers professionally.
• Track social media performance and prepare monthly analytics reports.

Digital Marketing

• Plan and execute digital marketing campaigns including SEO, SEM, Google Ads, and social media advertising.
• Manage and optimize the company website for traffic, user experience, and lead generation.
• Conduct keyword research and implement SEO strategies to improve search engine rankings.
• Run email marketing campaigns and maintain customer databases.
• Monitor and analyze digital marketing performance using tools such as Google Analytics and Search Console.

Content Development

• Create engaging content including social media posts, blogs, articles, newsletters, product brochures, videos, and promotional materials.
• Coordinate with medical, regulatory, and product teams to ensure content accuracy and compliance with pharmaceutical regulations.
• Develop healthcare awareness and educational campaigns for doctors, distributors, chemists, and patients.

Brand Promotion & Lead Generation

• Generate qualified leads through digital platforms.
• Support product launches, exhibitions, conferences, webinars, and promotional activities.
• Enhance online brand visibility and reputation management.
• Identify new digital marketing opportunities and market trends.

E-commerce & Online Marketplace Management (If Applicable)

• Manage product listings on e-commerce and B2B platforms.
• Monitor online sales performance and promotional activities.
• Coordinate with marketplace partners and digital agencies.

Reporting & Analysis

• Prepare weekly and monthly reports on social media, website traffic, advertising campaigns, and lead generation activities.
• Analyze competitor activities and market trends.
• Recommend improvements based on campaign performance and analytics.

Qualification

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Pharmacy, Life Sciences, or a related field.
• Certification in Digital Marketing, SEO, Google Ads, or Social Media Marketing will be preferred.

Experience

• 2–5 years of experience in Social Media Management and Digital Marketing.
• Experience in the Pharmaceutical, Healthcare, Nutraceutical, or FMCG industry will be preferred.

Required Skills

• Social Media Marketing
• Digital Marketing
• SEO & SEM
• Google Ads & Google Analytics
• Content Writing
• Email Marketing
• Graphic Design Tools (Canva, Photoshop, Illustrator)
• Video Editing
• Website Management (WordPress)
• Lead Generation
• Strong Communication and Presentation Skills

Top of Form

Bottom of Form

Job Types: Full-time, Walk-In

Pay: ₹15,587.00 - ₹35,000.00 per month

Application Question(s):

• do You have Knowledge of SEO, Google Ads, Google Analytics, Canva, and WordPress

• Do you have skill about Social Media Marketing

Digital Marketing
SEO & SEM
Google Ads & Google Analytics
Content Writing
Email Marketing
Graphic Design Tools (Canva, Photoshop, Illustrator)
Video Editing
Website Management (WordPress)
Lead Generation
Strong Communication and Presentation

Education:

• Bachelor's (Preferred)

Experience:

• Social Media & Digital Marketing: 2 years (Preferred)

Work Location: In person