Social Media Executive (Aesthetic & Dental Clinic)

Key Responsibilities:

Content Creation & Execution

• Plan, shoot, edit, and publish high-quality content across Instagram, TikTok, Snapchat, and LinkedIn.
• Create diverse content formats: before/after visuals, educational posts, doctors’ highlights, promotional campaigns, and storytelling reels.
• Collaborate with doctors and medical teams to ensure accuracy and compliance.
• Own and manage the monthly social media calendar across all locations.
• Craft bilingual (Arabic & English) content tailored to each platform’s audience.

Social Media Strategy

• Develop and execute platform‑specific strategies aligned with clinic marketing objectives.
• Identify trends, content gaps, and new opportunities to grow reach and engagement.
• Translate business goals into actionable social media plans in collaboration with the Marketing Manager.
• Coordinate with external agencies on briefs, deliverables, timelines, and brand consistency.

Influencer Research, Negotiation & Management

• Identify and vet relevant influencers in beauty, wellness, and healthcare.
• Negotiate deliverables, usage rights, and compensation.
• Manage briefing, scheduling, clinic visits, and approvals.
• Track influencer performance and report on ROI.

Performance Monitoring & Analytics

• Monitor KPIs: reach, engagement, follower growth, conversions, and content performance.
• Deliver monthly analytics reports with insights and recommendations.
• Use data to optimize content formats, timing, and strategy.
• Stay updated on platform algorithms, best practices, and social trends.

Qualifications & Requirements

• 3–4 years of experience in social media management; experience in aesthetics, healthcare, beauty, or wellness preferred.
• Strong portfolio showcasing creative content across major platforms.
• Hands-on expertise in photography, videography, and editing (CapCut, Adobe Suite, Canva, etc.).
• Fluent in Arabic and English bilingual content creation is essential.
• Solid understanding of influencer marketing and UAE creator landscape.
• Proficient with social media analytics tools (Meta Business Suite, TikTok Analytics, Sprout Social, etc.).
• Ability to juggle content production across three clinic locations.
• Strong interpersonal skills for collaborating with doctors, teams, and agencies.
• Bachelor’s degree in Marketing, Media, Communications, or related fields is an advantage.

Experience:

• Aesthetics, healthcare, beauty, or wellness : 2 years (Required)

Language:

• Fluent in Arabic (Required)

Location:

• Abu Dhabi (Preferred)

Work Location: In person