Social Media Executive

Job description:

Social Media Manager

Department: Marketing
Employment Type: Full-time
Experience Required: 1–3 Years (Flexible)
Reports To: Marketing Manager / Head of Marketing

Job Summary

We are looking for a creative and trend-savvy Social Media Executive to manage and grow our Instagram presence. The ideal candidate will be responsible for creating engaging content, increasing audience engagement, managing campaigns, and building a strong brand identity through Instagram marketing strategies.

Key ResponsibilitiesInstagram Management

• Manage daily operations of the company’s Instagram account
• Plan and schedule posts, stories, reels, and carousel content
• Develop creative content strategies to increase followers, reach, and engagement
• Monitor Instagram trends, hashtags, and competitor activities
• Generate a minimum average of 7,000+ views per reel/video through creative and trend-based content strategies

Content Creation

• Write engaging captions and Instagram copy
• Coordinate with designers/video editors for reels, graphics, and promotional content
• Ensure brand consistency across all Instagram communications

Campaigns & Promotions

• Run and optimize Instagram ad campaigns through Meta Ads Manager
• Collaborate with influencers and creators for promotional campaigns
• Track campaign performance and optimize for better reach and ROI

Community Engagement

• Respond to comments, messages, and audience interactions professionally
• Build and maintain strong audience relationships
• Encourage community participation and user engagement

Analytics & Reporting

• Monitor account performance using Instagram Insights and Meta tools
• Analyze engagement, reach, impressions, and follower growth
• Prepare monthly performance reports and improvement strategies

Key Skills Required

• Strong understanding of Instagram trends, reels, and algorithms
• Proven ability to create content achieving 7,000+ views per reel/video
• Excellent written and verbal communication skills
• Creative mindset with good visual sense
• Experience with Canva, Meta Business Suite, and basic editing tools
• Knowledge of Instagram Ads and audience targeting
• Time management and multitasking abilities

Educational Qualification

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field
• Digital Marketing certification preferred

Preferred Tools & Platforms

• Canva / Adobe Creative Suite
• Meta Business Suite
• Instagram Insights

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person