Social Media Executive

Key responsibilities

● Create on-brand visuals and short-form travel content for Instagram (posts, reels,

stories) using platform-native best practices.

● Own and maintain a content calendar.

● Track weekly metrics (reach, engagement, saves, shares) and flag what’s working based

on algorithm-friendly formats.

● Repurpose content for Facebook and WhatsApp broadcasts/catalogs.

● Support community management with timely replies to comments/DMs and basic

moderation.

● Conduct creative research: trend scanning, references, and competitor content boards.

Must-have skills

● Strong grasp of Instagram formats, trends, and algorithm-friendly content patterns.

● Good visual/design sense with understanding of layout, color, and hierarchy.

● Graphic design ability and brand consistency awareness.

● Knack for content creation (concepts, hooks, captions) and basic copy.

● Software: Adobe Photoshop/Illustrator or Canva proficiency.

● Excellent communication skills and stakeholder management.

Good to have

● Basic knowledge of Facebook and WhatsApp marketing formats (pages, groups,

broadcasts).

● Understanding of Meta and WhatsApp ads fundamentals (objectives, creatives,

targeting).

Eligibility and details

● Students or recent graduates in design, communications, marketing, or related fields.

Job Types: Full-time, Permanent, Fresher

Pay: ₹8,214.84 - ₹21,149.56 per month

Benefits:

• Cell phone reimbursement

Work Location: In person