Social Media Executive

Location: Paschim vihar, New Delhi (Work From Office)

We are looking for a creative, strategic, and execution-focused Social Media Executive who can help build and grow the social media presence of both Messold and our associated brands. This role goes beyond posting content. We need someone who understands how social media contributes to:

• Brand Awareness
• Community Building
• Lead Generation
• Personal Branding
• Business Growth

If you're someone who can identify trends early, create engaging content ideas, and turn social media into a growth engine, we'd love to hear from you.

Key Responsibilities

Social Media Strategy & Planning

• Create and execute social media growth strategies.
• Develop monthly content calendars aligned with business goals.
• Build platform-specific content plans for Instagram
• Identify opportunities to increase:
• Reach
• Engagement
• Followers
• Brand Authority
• Inbound Leads

Content Ideation & Creative Direction

• Develop content pillars and recurring content series.
• Create ideas for:
• Reels
• Carousels
• Stories
• LinkedIn Posts
• Founder-led Content
• UGC-style Content
• Educational Content
• Brand Storytelling
• Stay updated on trends and adapt them to the brand.
• Write compelling captions and content briefs.
• Work with designers and video editors to execute content.

Social Media Management

• Manage and maintain multiple social media accounts.
• Schedule and publish content.
• Monitor comments, messages, and community interactions.
• Ensure consistency in tone, voice, and branding.

Analytics & Optimization

• Track content performance and platform insights.
• Identify winning content formats and double down on them.
• Conduct competitor research and content benchmarking.
• Test new content formats, hooks, posting schedules, and storytelling approaches.

Collaboration

• Work closely with founders, marketing teams, designers, and content creators.
• Coordinate content shoots and content collection.
• Participate in brainstorming and growth discussions.

RequirementsExperience

• 3+ years of experience in Social Media Management.

Skills

• Strong understanding of Instagram.
• Ability to grow social media accounts organically.
• Strong understanding of:
• Content Strategy
• Audience Psychology
• Social Media Algorithms
• Community Building
• Excellent content ideation and storytelling skills.
• Strong English copywriting skills.
• Comfortable using:
• Canva
• CapCut
• ChatGPT
• Meta Business Suite
• Notion
• Scheduling Tools

Bonus Points

• Personally grown a social media account from scratch.
• Experience building founder/personal brands.
• Created viral or highly engaging content.
• Basic photography, videography, or content production experience.
• Experience managing agency social media accounts.

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person