social media executive/digital marketing/social media manager

Key Responsibilities Strategic Planning & Brand Growth

• Develop and execute comprehensive social media strategies aligned with client and business objectives.
• Build brand positioning, audience growth plans, and long-term digital marketing roadmaps.
• Create platform-specific strategies for Instagram, Facebook, LinkedIn, X, YouTube, Pinterest, Threads, and emerging platforms.
• Identify growth opportunities, market trends, and competitive advantages.
• Lead social media innovation and implement best practices across all accounts.

Content Strategy & Creative Direction

• Lead content planning from concept to execution.
• Develop monthly content calendars and campaign roadmaps.
• Oversee copywriting, storytelling, content pillars, and brand messaging.
• Direct creative teams for graphic design, photography, videography, reels, and motion graphics.
• Ensure all content aligns with brand guidelines and marketing objectives.
• Create viral, engagement-focused, and conversion-driven content strategies.

Performance Marketing & Paid Advertising

• Manage Meta Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and other paid social campaigns.
• Plan advertising budgets and optimize campaigns for maximum ROI.
• Execute lead generation, conversion, awareness, engagement, and remarketing campaigns.
• Analyze campaign performance and continuously improve results.
• Collaborate with marketing teams to align paid and organic strategies.

Team Leadership & Management

• Lead and manage Social Media Executives, Content Writers, Graphic Designers, Video Editors, and Digital Marketing Specialists.
• Assign tasks, monitor deliverables, and ensure timely project completion.
• Conduct performance reviews and provide mentoring and training.
• Establish department SOPs, workflows, and quality standards.
• Foster a collaborative, creative, and high-performance team culture.

Client Management & Communication

• Conduct client meetings, presentations, and strategy discussions.
• Understand client objectives and convert them into actionable digital strategies.
• Present campaign reports, insights, and growth opportunities.
• Manage client expectations and maintain strong professional relationships.
• Handle escalations and ensure client satisfaction.

Influencer & Partnership Management

• Identify and collaborate with influencers, creators, and brand ambassadors.
• Negotiate contracts, budgets, and campaign deliverables.
• Track influencer performance and campaign ROI.
• Develop partnership opportunities to expand brand reach.

Analytics & Reporting

• Monitor KPIs, engagement metrics, conversions, and audience growth.
• Generate weekly and monthly performance reports.
• Analyze customer behavior, trends, and market insights.
• Use data-driven decision-making to improve campaign performance.
• Present actionable recommendations to management and clients.

Social Media Operations

• Manage multiple client accounts simultaneously.
• Ensure consistent posting schedules and content quality.
• Monitor platform updates, algorithm changes, and industry developments.
• Maintain crisis communication and reputation management protocols.
• Ensure all campaigns meet deadlines and business objectives.

Required Skills & ExpertiseSocial Media Platforms

• Instagram Marketing
• Facebook Marketing
• LinkedIn Marketing
• YouTube Marketing
• X (Twitter) Marketing
• Pinterest Marketing
• Threads & Emerging Platforms

Advertising Platforms

• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Ads
• YouTube Ads
• Retargeting & Conversion Tracking

Creative Tools (Preferable)

• Canva
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• CapCut
• AI Content & Design Tools

Analytics & Reporting

• Google Analytics (GA4)
• Meta Business Suite
• Google Looker Studio
• Social Media Analytics Tools
• Conversion Tracking & Attribution

Leadership Skills

• Team Management
• Project Management
• Client Relationship Management
• Strategic Thinking
• Decision Making
• Problem Solving
• Budget Management

Qualifications

• Bachelor's Degree.
• Advanced certifications in Social Media Marketing, Digital Marketing, Performance Marketing, or Analytics preferred.
• Proven experience managing multiple brands and large-scale campaigns.
• Strong portfolio demonstrating successful social media growth and campaign results.

Key Performance Indicators (KPIs)

• Brand Growth & Reach
• Follower Acquisition
• Engagement Rate
• Lead Generation
• Conversion Rate
• Client Retention
• Campaign ROI
• Revenue Contribution
• Team Productivity
• Content Performance
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)

Ideal Candidate

A highly skilled social media professional capable of independently handling social media operations from strategy, content creation, advertising, influencer marketing, client servicing, analytics, reporting, and team leadership while consistently delivering exceptional business outcomes and maintaining the highest standards of creativity and professionalism.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person