Social Media Manager

Job Title: Social Media Manager
Experience: 3–6 Years
Location: Chennai (Work from Office / Hybrid)
Employment Type: Full-time

Role Overview
We are looking for a strategic, creative, and execution-focused Social Media Manager who will own Comapny presence end-to-end. This role goes beyond posting content — you will
build strategy, drive brand voice, and lead a growing social media team.
You will work closely with leadership, marketing, HR, and design teams to strengthen
brand visibility, employer branding, thought leadership, and business growth across platforms.

Key Responsibilities
Strategy & Execution

Develop and execute comprehensive social media strategies aligned with business, branding, and employer branding goals

Manage platforms including LinkedIn, Instagram, Twitter, YouTube (as applicable)

Plan and maintain monthly and weekly content calendars

Drive content for brand awareness, hiring campaigns, culture initiatives, leadership branding, and service promotion
Content & Creative Direction

Oversee creation of high-quality content: posts, carousels, reels, videos, campaigns, and announcements

Write compelling captions, copy, and storytelling content tailored for
IT, B2B, and tech audiences

Collaborate with designers, video editors, and content writers to ensure brand consistency

Stay updated on social media trends, formats, and platform algorithm changes

Team Leadership & Building

Build, lead, and mentor a social media team (executives, interns, freelancers as required)

Allocate work, review content quality, and guide team performance

Set clear workflows, content standards, and performance expectations

Train junior team members on brand tone, tools, and best practices

Analytics & Optimization

Track and analyze performance metrics: reach, engagement, impressions, follower growth, and conversions

Prepare weekly/monthly performance reports with insights and recommendations

Optimize strategies based on data, trends, and audience behavior

Collaboration & Stakeholder Management

Work closely with leadership, HR, marketing, and business teams

Support employer branding, internal communications, and company events

Manage external agencies or partners if required

Required Skills & Qualifications

3–6 years of hands-on experience in
Social Media Management (IT / SaaS / Tech preferred)

Strong expertise in LinkedIn strategy and B2B social media

Excellent written communication and storytelling skills

Experience with social media tools and analytics platforms

Ability to handle multiple priorities and campaigns independently

Strong leadership mindset with experience guiding or mentoring team members

Good to Have (Bonus Skills)

Experience in IT services, SaaS, or startup environments

Knowledge of video content strategy (short-form & long-form)

Exposure to employer branding and recruitment marketing

Experience running or supporting paid social campaigns

Pay: ₹400,000.00 - ₹1,200,000.00 per year

Benefits:

• Provident Fund

Work Location: In person