Social Media Manager
We are seeking a creative, strategic, and data-driven Social Media Manager to own and elevate our brand’s digital presence. In this role, you will be the voice of our brand across all social platforms, responsible for developing high-impact campaigns, crafting engaging content, and building an active, loyal online community.
The ideal candidate lives and breathes social media, stays ahead of platform trends, and knows how to turn views and engagement into meaningful brand loyalty.
Key Responsibilities
- Strategy Development: Formulate and execute comprehensive social media strategies aligned with overarching business goals, brand voice, and marketing objectives.
- Content Creation & Curation: Ideate, write, and oversee the production of high-quality, platform-specific content (copy, imagery, video, Reels/TikToks, and Stories).
- Community Management: Monitor channels daily, engage in conversations, respond to comments/queries, and actively foster a positive community around the brand.
- Campaign Management: Plan and execute social media campaigns, product launches, and influencer partnerships from concept to completion.
- Analytics & Reporting: Track key performance metrics (growth, reach, engagement, ROI), analyze campaign performance, and deliver actionable insights in monthly reports.
- Trend Spotting: Stay on top of industry trends, platform updates, algorithmic changes, and cultural moments to keep the brand relevant and agile.
Required Skills and Qualifications
- Experience: 3–5 years of proven experience as a Social Media Manager, Digital Content Creator, or similar role (agency or in-house).
- Platform Expertise: Deep understanding of current social ecosystems, specifically Instagram, TikTok, LinkedIn, YouTube, and X (Twitter).
- Tools of the Trade: Proficiency with social media management tools (e.g., Sprout Social, Later, HubSpot) and basic design/video editing tools (e.g., Canva, Adobe Premiere/CapCut).
- Copywriting: Exceptional storytelling and copywriting skills with the ability to adapt tone for different platforms and audiences.
- Analytical Mindset: Comfortable working with data and using platform analytics to guide creative decisions.
What Success Looks Like in This Role
- Growth: Consistent, organic increase in follower base and reach across primary channels.
- Engagement: Higher-than-average engagement rates driven by authentic community interaction and relatable content.
- Efficiency: A well-maintained content calendar that ensures consistent, high-quality posting without last-minute rushes.
Job Types: Internship, Freelance, Volunteer, Full-time, Fresher
Contract length: 3 months
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
Ability to commute/relocate:
- Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Experience:
- total work: 1 year (Required)
Work Location: In person