Social Media Manager

Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. The company owns and manages Eze Perfumes (luxury, vegan, Gen Z-focused fragrances) and Merve Perfumes (premium, artisanal fragrances for men and women). Our mission is to redefine modern luxury through high-quality, cruelty-free scents and strong global brand storytelling.

We are seeking a proactive and creative Social Media Executive / Manager to strengthen our digital presence, drive engagement, and support brand growth across global markets, with a strong focus on the US audience. This role is ideal for someone passionate about luxury beauty, content creation, and performance-driven social media marketing.

Key Responsibilities

1. Social Media Management & Content Creation

• Plan, execute, and manage a monthly content calendar for Instagram, Facebook, TikTok, YouTube, Pinterest, and X (Twitter).
• Create high-quality reels, stories, carousels, short-form videos, and static posts aligned with brand guidelines.
• Conceptualize and coordinate influencer collaborations and UGC campaigns.
• Write compelling captions, ad copies, and post descriptions tailored to each platform’s audience and format.

2. TikTok Strategy & Growth

• Develop and execute a dedicated TikTok content strategy to drive reach, retention, and follower growth.
• Demonstrate strong understanding of TikTok content formats, trends, hooks, and the creator ecosystem.
• Track and analyze TikTok-specific metrics including views, watch time, retention rate, CTR, saves, and engagement.
• Stay updated with US TikTok trends, especially in beauty, fragrance, skincare, and lifestyle categories.
• Collaborate with creators and influencers to produce high-performing native TikTok content.

3. Brand Growth & Community Engagement

• Monitor and analyze overall social media performance (reach, engagement, traffic, and conversions).
• Actively engage with followers by responding to comments, DMs, and mentions in a professional and brand-appropriate tone.
• Identify emerging trends, viral moments, and competitor benchmarks to optimize content strategy.

4. Paid & Organic Marketing Support

• Coordinate with the marketing team on paid social campaigns across Meta and TikTok platforms.
• Support execution of TikTok Ads including Spark Ads and boosted posts (hands-on experience is a plus).
• Optimize content for discoverability, social SEO, hashtags, and audience targeting.
• Assist in influencer marketing, PR gifting, and creator seeding initiatives.

5. Campaigns & Global Collaboration

• Support product launches, festive campaigns, seasonal promotions, and brand collaborations.
• Work closely with cross-functional teams in India and the US to ensure consistent brand communication.
• Gain exposure to international brand positioning and US market digital strategies.

Requirements & Qualifications

• 3-4 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
• Strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus.
• Proven interest or experience in short-form video content creation.
• Knowledge of TikTok analytics and performance tracking (views, retention, CTR, engagement).
• Familiarity with TikTok Ads Manager (Spark Ads, boosted posts) is highly desirable.
• Awareness of US social media trends and consumer behavior in beauty and lifestyle categories.
• Basic knowledge of paid ads (Meta/TikTok), influencer marketing, and content planning tools.
• Strong communication skills, creativity, attention to detail, and ability to multitask.
• Bonus: Experience with Shopify, email marketing platforms, or social media scheduling tools.

Why Join Us

• Opportunity to work with a fast-growing international fragrance house and luxury brands.
• Hands-on exposure to US market strategies while being based in Mumbai.
• Involvement in influencer marketing, paid campaigns, and global brand launches.
• Competitive compensation, brand benefits, and a collaborative work culture.

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

• Leave encashment
• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• Apply only if based out of Mumbai or ready to relocate
• The salary remuneration will be between 4 pla to 6 lpa
• Should have 3 -4 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
• Should have strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus.

Work Location: In person