Social Media Manager

Job Title: Social Media Manager

Location: London – WeWork Victoria
Employment Type: Full-time – 4 days in office

You don't just use social media - you breathe it. You know when a trend has 12 hours left to live. You've memorised the TikTok audio that's about to pop. You think in hooks, not hashtags. And you're tired of being told “just get more likes” when you know social should be driving traffic, leads, and pipeline.

At OneDome Group, we're redefining the future of home buying - and we need a Social Media Manager who can turn complex, high-stakes decisions (mortgages, moving, money) into aspirational, addictive, and actionable content for two very different audiences:

B2C: First-time buyers, home movers, renters dreaming of ownership.

B2B: Mortgage brokers who need to see you as their #1 growth partner on LinkedIn.

You won't just post and pray. You'll build communities, drive referral traffic, and make social a revenue lever, not a vanity project.

Key Responsibilities

• Lead social strategy and execution for all OneDome Group brands - consistent voice, distinct audiences, zero brand confusion.

• Turn “how to buy a home” into scroll-stopping, viral, helpful content for TikTok, Instagram, and Facebook.

• Make mortgages make sense. Make moving emotional. Make OneDome the undisputed leader in home buying social.

• Build and nurture thriving communities across Group brands—reply like a human, engage like a host.

• On LinkedIn: talk directly to mortgage brokers. Drive B2B pipeline through relationships, not ads.

• Partner with PR to handle sentiment shifts, customer queries, and crisis comms fast.

• Pivot strategy overnight based on data, news, or a meme that just dropped.

• Work with PR to amplify press wins, data stories, and company announcements.

• Partner with SEO to drive traffic to high-priority pages (yes, social can rank too).

• Brief and manage creators/influencers end-to-end—negotiation, content, performance analysis.

• Own: follower growth, engagement rate, share of voice, and referral traffic (non-negotiable).

You bring this energy

• Proven experience as a Social Media Manager (fintech, proptech, or high-growth startup is ideal).

• Managed multiple brands or a brand portfolio without losing your mind—or your voice.

• Grown audiences in a fast-moving, regulated, or complex industry (fintech/proptech highly preferred).

• Run creator/influencer partnerships from “nice to meet you” to “ROI was 4x.”

• Speak fluent analytics—you don't guess, you let data dictate creative.

• Deeply understand: social's job isn't likes—it's traffic and conversion.

• Cross-functional with PR, SEO, Growth—no ego, all execution.

• Aesthetic + direction: you don't need a full studio to make high-quality photo/video content. You can direct creators, use in-house tools, and still make it stop the scroll.

This is an opportunity to sit at the intersection of PR, SEO, Growth, and Brand, building social playbooks for a game-changing business. You'll work at scale-up speed where decisions happen fast, experiments are encouraged, and your ideas will grow wings because you'll actually own KPIs that matter: traffic, community, and brand leadership.

If you've been waiting for a role where your TikTok strategy impacts lead volume, your LinkedIn DMs turn into broker partnerships, and your community management actually gets resourced — this is it.

About OneDome

OneDome is a UK-based housing and fintech technology platform building an AI-powered platform to simplify life's biggest financial decisions — from buying a first home to building and protecting long-term wealth.

The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end-to-end digital experience. OneDome's flagship HomeBuyer Service reimagines home ownership as a retail-style product, bundling everything required to purchase a home into one transparent, fixed-price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.

OneDome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month, positioning the company among the largest housing and mortgage platforms in the UK.

The company is profitable and has been recognised for rapid, capital-efficient growth, including being ranked the 4th fastest-growing fintech and 17th fastest-growing technology company by the Deloitte Fast 50 in 2025, and the 6th fastest-growing tech company by the Sunday Times Tech 100 in 2026.

Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, OneDome is building the next generation housing and fintech super-platform, replacing fragmented, manual processes with a modern, data-driven, AI-enabled consumer experience.