Social Media Manager

Job Overview
We are seeking a dynamic and energetic Social Media Manager to lead our brand’s digital storytelling across various platforms. In this role, you will craft compelling content, develop innovative social media strategies, and foster meaningful engagement with our online community. Your passion for digital marketing and keen eye for visual storytelling will help elevate our brand presence, drive audience growth, and strengthen our relationship with followers. This position offers an exciting opportunity to shape the voice of a vibrant brand and make a measurable impact through creative campaigns and data-driven insights.

Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Youtube, Snapchat, and TikTok.
• Monitor social media channels to gather insights on audience sentiment, trending topics, and competitive activity to inform content planning.
• Use social media management tools such as Hootsuite, Buffer and Meta Business Suite to schedule posts, track performance metrics, and optimize publishing schedules.
• Analyze social analytics to measure campaign effectiveness and refine strategies accordingly.
• Maintain consistent branding across all digital channels while engaging in relationship management with influencers, partners, and followers.
• Proofread all content for accuracy, clarity, and alignment with brand voice before publication.
• Collaborate with the marketing team on initiatives by integrating social media efforts with sales strategies.
• Produce multimedia content including photography and video editing to enhance visual storytelling.
• Creating professional graphic designs and visual content for in store and digital use.
• Editing videos for social media, with the ability to create compelling content optimized for engagement across multiple platforms.

Qualifications

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Canva, Adobe Creative Suite (Photoshop, Illustrator)
• Proficiency in video editing software such as Capcut, DaVinci Resolve or Adobe Creative Suite (Premier Pro, After Effects)
• Strong understanding of SEO principles, keyword research, and web analytics to optimize content performance.
• Strong understanding of social media best practices, audience engagement strategies, and storytelling techniques to maximize content performance.
• Familiarity with social listening tools like Meta Business Suite, Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Excellent written communication skills with an eye for proofreading and content creation tailored to diverse audiences.
• Knowledge of branding principles, public relations strategies, and relationship management techniques.
• Ability to analyze data to inform strategic decisions.
• Passion for digital marketing trends, photography skills, and creative storytelling.

Join us as a Social Media Manager to inspire audiences worldwide through innovative content creation while shaping the future of our brand’s digital presence!

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Application Question(s):

• Do you have experience managing multiple brands across various social media platforms?

Experience:

• Social media marketing: 1 year (Preferred)

Work Location: Hybrid remote in Logan, UT 84341