Social Media Manager

We are looking for a strategic and creative Social Media Manager to lead Benenden Health’s social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.

Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.

This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.

Key areas of responsibility

Social Media Strategy & Planning

• Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives
• Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity
• Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health’s social presence and build awareness with key target audiences.
• Set clear KPIs and benchmarks to measure performance and optimise activity

Content & Campaign Delivery

• Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar
• Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities
• Brief and guide creative teams on platform best practice, formats, and performance optimisation
• Manage day-to-day publishing across all channels

What you’ll bring to the role

• Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable)
• Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok)
• Experience using social media to support brand awareness, engagement, and lead generation
• Skilled in content planning and working collaboratively with creative teams
• Strong analytical skills with experience using insights to drive performance improvements
• Excellent written communication and stakeholder management skills
• Ability to balance strategic thinking with hands-on delivery
• A strategic thinker with a passion for social media and storytelling
• A collaborative team player who can work across multiple stakeholders and priorities
• A data-driven marketer who uses insight to inform decisions
• Someone who thrives in a fast-paced environment and can proactively identify opportunities

The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2 3 days per week in the office.

What we offer employees:

• Smart, flexible working achieve your objectives in the way that best suits you.
• Corporate Benenden Health membership and Corporate Benenden Cash plan
• Starting on 27 days holiday, plus Bank Holidays
• Pension with up to 10% employer contributions
• Discount available on other Benenden Health products.
• Employee Assistance Program
• Unlimited access to £500 Refer a Friend Bonus Scheme
• Discount and cash back on hundreds of high-street retailers.
• Excellent training and career progression opportunities
• Cycle to work scheme.
• Employee engagement events

For further information on this role, please refer to the Role Profile.