Social Media Manager / Brand Strategist

Job Description – Social Media Manager / Brand Promoter

Excellent verbal and written English communication skills are required, with the ability to confidently engage and create content for US based audience.

Key Responsibilities

Brand & Growth Strategy

• Help shape the brand voice, positioning, and social media identity while developing creative strategies to increase brand awareness, engagement, and audience growth.

Content Strategy & Execution

• Create and manage content calendars, short-form content, campaigns, captions, and storytelling-focused content across Instagram, TikTok, YouTube, Facebook, LinkedIn, and X (Twitter).
• Track engagement, audience growth, campaign performance, and influencer effectiveness while continuously optimizing content, targeting, and paid campaign strategies.
• Monitor trends, competitor activity, internet culture, and emerging social media opportunities.

Influencer & Creator Partnerships

• Identify, recruit, and manage influencers, creators, and brand ambassadors while coordinating campaigns and exploring new collaboration opportunities.

Product & Startup Collaboration

• Work closely with leadership and product teams to market AI-driven platform features, contribute ideas for launches and growth initiatives, and take ownership of marketing efforts in a fast-paced startup environment.

Requirements

• 3–6 years of experience in brand promotion, social media, content marketing, digital growth, influencer marketing, or brand strategy.
• Exceptional candidates with strong portfolios or proven growth results are encouraged to apply even with limited experience.
• Strong understanding of short-form content, audience engagement, viral content mechanics, and modern social media trends.
• Experience creating and managing content across platforms such as Instagram, TikTok, YouTube, LinkedIn, or X.
• Familiarity with influencer marketing, social media analytics, performance tracking, and paid social campaigns.
• Excellent communication, copywriting, creativity, and execution skills with the ability to thrive in a startup environment.

Preferred Skills

• Experience growing social media accounts organically.
• Basic graphic design or video editing knowledge.
• Interest in cars, technology, AI products, or consumer internet startups.
• Understanding of North American digital audiences, consumer behavior, and social media trends, or prior experience creating content for North American markets, is a strong plus.

What We Care About Most

NOT

We want someone who:

• thinks creatively,
• understands how modern brands grow online,
• can turn ideas into engaging content,
• experiments constantly,
• learns quickly,
• wants to help build a recognizable brand from the ground up.

Job Type: Full-time

Application Question(s):

• Do you have an active social media presence or personal brand with a significant follower base? If yes, please share the platforms and audience size.
• Do you have experience promoting a brand, product, or service through social media, content creation, influencer activities, events, or other marketing channels? If yes, please briefly describe your experience.
• Please provide links to any social media profiles, campaigns, or content that demonstrate your brand promotion experience.

Work Location: Remote