Social Media Manager & Content Creator

We are looking for a creative, fashion-forward, and camera-confident professional to manage our social media presence, create engaging content, and grow our online community. The ideal candidate should have a strong understanding of fashion, content creation, social media trends, and digital marketing.

Key ResponsibilitiesContent Creation

• Create high-quality photo and video content for Instagram, Facebook, Pinterest, and WhatsApp.
• Appear on camera to showcase garments, styling ideas, and new collections.
• Plan and execute fashion shoots independently.
• Create Reels, Stories, lookbooks, behind-the-scenes content, and styling videos.
• Coordinate with photographers, influencers, and models when required.
• Maintain a consistent brand aesthetic across all content.

Social Media Management

• Manage and grow all social media platforms.
• Create and maintain monthly content calendars.
• Schedule and publish posts, reels, and stories.
• Monitor engagement and respond to comments and messages.
• Track trends and implement relevant content ideas.
• Analyze performance metrics and provide monthly reports.

Shopify Website Management

• Upload and update products on Shopify.
• Write product descriptions and optimize product listings.
• Manage inventory updates and collection pages.
• Ensure website content, banners, and promotions are updated regularly.
• Coordinate with the team to maintain an excellent online shopping experience.

WhatsApp Marketing

• Create and send WhatsApp marketing campaigns and broadcasts.
• Manage customer engagement through WhatsApp Business.
• Build and maintain customer databases.
• Track campaign performance and customer responses.

Influencer & Brand Collaborations

• Identify and coordinate with influencers and creators.
• Manage product seeding and gifting campaigns.
• Follow up for content delivery and brand credits.
• Maintain influencer databases and performance records.

Performance Marketing

• Assist in planning and managing Meta (Instagram & Facebook) ad campaigns.
• Monitor campaign performance and optimize for results.
• Coordinate with external agencies or freelancers when required.
• Generate reports on ROAS, engagement, and customer acquisition.

Requirements

• 2+ years of experience in fashion content creation and social media management.
• Strong understanding of Instagram, Facebook, Pinterest, and Shopify.
• Comfortable appearing on camera and presenting garments.
• Excellent photography, videography, and editing skills.
• Proficiency in Canva, CapCut, Adobe Creative Suite, or similar tools.
• Strong copywriting and communication skills.
• Knowledge of Meta Ads and digital marketing.
• Passion for fashion, styling, and luxury/premium brands.

Preferred Skills

• Experience working with fashion or lifestyle brands.
• Understanding of influencer marketing.
• Basic graphic design capabilities.
• Ability to independently plan, shoot, edit, and publish content.

KPIs

• Social media growth and engagement.
• Content production consistency.
• Website updates and accuracy.
• WhatsApp campaign performance.
• Influencer collaboration outcomes.
• Lead generation and sales contribution.
• Ad campaign performance and ROAS

Pay: ₹10,000.00 - ₹40,000.00 per month

Work Location: In person