Social Media Manager / Content Creator / Public Relations Officer

Genesys Engineering Services Limited is seeking a creative, innovative, confident, and result-driven Social Media Manager / Content Creator / Public Relations Officer to manage and grow the company’s digital presence across various online platforms while also representing the company publicly when required.

The ideal candidate will be responsible for creating engaging content, promoting the company’s products and services, increasing brand awareness, driving customer engagement, and serving as a spokesperson for the company during media appearances, presentations, events, interviews, and client engagements.

The role requires strong knowledge of social media management, content creation, public relations, digital marketing trends, communication strategies, and basic graphic/video editing skills.

About the Company

Genesys Engineering Services Limited specializes in renewable energy and engineering solutions including:

• Solar Energy Solutions
• CCTV Camera Installation
• Street Light Installation
• Diesel Generators
• Electrical and Engineering Services etc.

Key Responsibilities

Social Media Management

• Manage the company’s social media accounts including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.
• Develop and implement social media strategies to improve online visibility, engagement, and brand awareness.
• Schedule and publish daily/weekly content across platforms.
• Monitor audience engagement and respond to inquiries/messages professionally.
• Grow the company’s online community and increase audience interaction.
• Track trends and create timely content relevant to the engineering and renewable energy industry.

Content Creation

• Create engaging content including graphics, videos, reels, captions, flyers, and promotional materials.
• Produce content showcasing company projects, installations, products, and customer testimonials.
• Generate creative ideas for campaigns, promotions, and brand awareness initiatives.
• Cover field activities and project sites for content development.
• Create video presentations and interviews for company visibility.

Public Relations & Brand Representation

• Serve as a Public Relations Officer (PRO) for the company.
• Represent and speak on behalf of the company during events, interviews, presentations, exhibitions, and public engagements.
• Build and maintain a positive public image for the company.
• Assist in drafting official statements, announcements, and promotional communication materials.
• Maintain professional relationships with clients, partners, and media contacts where necessary.
• Ensure all public communications align with the company’s brand identity and values.

Digital Marketing & Branding

• Promote company services and products online to attract leads and customers.
• Run and monitor social media advertisements where necessary.
• Maintain consistent branding across all digital platforms.
• Track social media performance and prepare monthly reports/analytics.
• Develop campaigns that improve brand awareness and customer conversion.

KPI & Performance Measurement

The employee’s performance will be measured using the following Key Performance Indicators (KPIs):

Social Media Growth

• Increase in followers/subscribers across all platforms.
• Growth in page reach and impressions.
• Growth in video views and watch time.

Engagement Performance

• Number of engagements (likes, comments, shares, reposts, saves).
• Audience interaction and response rate.
• Increase in comments and community participation.

Content Delivery

• Number of quality contents produced weekly/monthly.
• Consistency in posting schedule.
• Quality and creativity of content output.

Marketing & Leads

• Number of leads generated from online platforms.
• Campaign performance and conversion rate.
• Growth in customer inquiries through digital channels.

Public Relations Performance

• Professional representation of the company during events and engagements.
• Communication effectiveness and public speaking performance.
• Brand reputation management and public feedback.

Sales & Revenue Contribution

• Contribution to sales targets through digital campaigns and promotions.
• Number of sales-driven campaigns executed successfully.
• Online marketing contribution to customer acquisition and revenue growth.

General Duties

• Work closely with management and technical teams for project updates and promotional activities.
• Stay updated on current digital marketing, PR, and social media trends.
• Support other media, branding, and marketing-related assignments as required.
• Prepare weekly and monthly activity/performance reports.

Requirements & Qualifications

• Minimum of OND/HND/B.Sc in Mass Communication, Marketing, Business Administration, Computer Science, or related field.
• Proven experience as a Social Media Manager, Content Creator, Public Relations Officer, or Digital Marketer.
• Strong knowledge of social media platforms and content strategies.
• Basic graphic design and video editing skills (Canva, CapCut, Adobe tools, etc.).
• Excellent communication, presentation, and writing skills.
• Confidence in public speaking and representing the company professionally.
• Ability to work independently and meet deadlines.
• Creative mindset with attention to detail.

Added Advantage

• Experience in renewable energy, engineering, or technology-related companies.
• Knowledge of photography/videography.
• Experience running social media ads and campaigns.
• Experience in media relations or public speaking.

Key Skills

• Content Creation
• Social Media Management
• Public Relations
• Graphic Design
• Video Editing
• Digital Marketing
• Communication & Public Speaking
• Creativity & Innovation
• Brand Management
• Time Management

Remuneration

Salary and benefits are competitive and negotiable based on experience and qualifications.

Application Method

Interested and qualified candidates should submit their:

• CV
• Portfolio/Social Media Handles
• Application Letter

Interested Candidates should forward their application to Stanley.Ndubuisi@genesys.ng or chat 09131023008 on watsap

Pay: ₦80,000.00 - ₦100,000.00 per month

Work Location: In person