Social Media Manager (Contract for a Client)

About the Client: The Hidden Jams‍

The Hidden Jams is The Cheat Sheet for Music Discovery. As a 501c3 non-profit, it leverages the wisdom of the fanbases to sort artist catalogs, rank order the best songs, identify the deep cuts and surface the hidden gems.

We are preparing to launch our brand and need a music-savvy social media professional who can build and execute a strategy that sparks excitement, fosters conversation, and fuels organic growth across channels.

Role Overview

The Social Media Consultant will design and execute a high-impact social media strategy to drive awareness, engagement, and growth for The Hidden Jams. This role requires both big-picture strategy and hands-on execution, with a strong focus on creative storytelling, fan-driven campaigns, and real-time engagement.

We already have some great connections with artists and artist managers which will help you propel our social media and awareness.

In addition to building The Hidden Jams’ presence across platforms, the consultant will provide mentorship and direction to social media interns, ensuring they develop skills while supporting campaign execution.‍

Objectives

• Primary Goals of Social Media:
• Drive high-impact engagement on social media whether content comes from The Hidden Jams, influencers, artists, or fans.
• Encourage clickthroughs and interaction with the Hidden Jams website and app.
• Attract artists to join and participate.
• Attract fans to vote, share, and follow.
Provide influencers and super fans with content they can easily amplify or repurpose.

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Success Metrics

• Follower Growth
• Engagement Benchmarks
• Website Traffic
Rankings Engagement: Grow fan interaction with song/artist rankings

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Platforms of Focus

• Instagram
• TikTok
• X (Twitter)
• YouTube Shorts (long-term priority)
• Threads (secondary)
• Reddit (selective communities)
Facebook

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Deliverables

• Develop and manage a monthly content calendar aligned to campaigns and goals.
• Daily posting and real-time community engagement.
• Oversee create assets( with design/video support if needed).
• Coordinate influencer outreach and activations.
• Mentor and guide social media interns, delegating tasks while providing feedback.
Deliver monthly analytics reporting with insights and strategy adjustments.

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Qualifications

• Proven experience building and executing social media campaigns in music, entertainment, or fandom-driven spaces.
• Strong understanding of fan communities, music culture, and digital trends.
• Creative content ideation skills with examples of viral or high-engagement campaigns.
• Proficiency with analytics and social listening tools.
• Experience managing or mentoring junior team members/interns.
Ability to balance big-picture strategy with hands-on execution.

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Next Steps:

We’re looking for someone passionate about music, fandoms, and community-driven storytelling and someone who can help us ignite a movement around fan-powered song discovery. If this sounds like you, we’d love to hear from you. Please send your resume, portfolio, or case studies of past campaigns to hello@castinfluence.com.