Social Media Manager

Job Summary

We are looking for a creative and commercially minded Social Media Manager to lead brand-led activity across our social channels. This role will shape and deliver a strategy that strengthens brand awareness, drives engagement and supports commercial focuses across organic and paid activity. You will bring the brand’s visual identity and tone of voice to life across platforms, translating seasonal campaigns and key brand moments into engaging social content. Working across content strategy, influencer partnerships, paid social and community management, you will collaborate closely with marketing, PR and performance teams to ensure a consistent brand experience across channels. This is a hands-on role suited to someone who enjoys combining strategic thinking with day-to-day execution.

Key Responsibilities

• Shape and deliver a cohesive cross-channel and platform-specific social strategy
• Own brand-led weekly social planning, publishing and execution, balancing key campaign moments, always-on brand stories and reactive content
• Develop social-first asset briefs, ensuring all content reflects the brand identify and TOV
• Own paid brand social activity, including brand-led focused campaigns in line with seasonal activity, always-on weekly boosting and paid talent collaborations
• Stay ahead of trends, cultural moments and platform changes to keep the brand relevant and competitive
• Build and manage an engaged online community, placing customer interaction at the heart of activity
• Co-ordinate social integration across wider marketing activity to ensure a consistent approach across campaigns and channels
• Work closely with the PR team to align influencer gifting to a considered talent strategy
• Collaborate with the performance marketing to align organic and paid social activity
• Support affiliate/ commercial opportunities via platforms like LTK
• Develop KPIs, lead performance reporting and use insights to continuously optimise activity

Requirements

Education

• Degree preferred but not essential

Experience

• Proven experience in social media and influencer marketing, ideally within fashion (4 years+)
• Proven experience developing and executing bot organic and paid social campaigns
• Experience managing influencer partnerships
• Demonstrated ability to balance brand storytelling with commercial focused social activity

Skills

• Strong understanding of social media strategy across Instagram, TikTok, Facebook and emerging platforms
• Strong knowledge of paid social activity, boosting strategies and content optimisation
• Excellent understanding of social trends and platform behaviour
• Experience using social scheduling, listening, reporting and analytics tools
• Ability to interpret performance data and translate insights into actionable recommendations
• Strong copywriting, communication and storytelling skills
• Highly organised with strong project management and prioritisation skills
• Creative thinker with a proactive and solution-oriented mindset
• Commercially aware and confident balancing brand and performance objectives
• Interest in fashion, with experience in fashion or lifestyle brands preferred

Job Types: Full-time, Permanent

Pay: £40,000.00 per year

Benefits:

• Casual dress
• Company pension
• Employee discount

Application question(s):

• What intrigues you about French Connection, and why do you want to work here?

Experience:

• Marketing: 4 years (required)
• Social media marketing: 4 years (required)

Work Location: In person