Social Media Manager

Job Title: Social Media Manager

Location: Noida sec 62

Experience Level: 2–3 years

About the Role

We are looking for a creative and data-driven Social Media Manager to join our marketing team. With 2–3 years of hands-on experience, you are past the intern/associate stage but still hungry to grow. You know how to build engaged communities, analyze performance metrics, and adapt content for different platforms—without needing daily hand-holding.

You will own our brand’s voice across social channels, execute campaigns, and work closely with design and content teams to drive awareness, engagement, and conversions.Key Responsibilities

Strategy & Execution (60%)

Develop, schedule, and publish engaging content across platforms (Instagram, LinkedIn, Twitter, Facebook, YouTube Shorts – as relevant).

Manage the monthly social content calendar aligned with product launches, brand campaigns, and cultural moments.

Adapt copy, visuals, and formats to fit each platform’s best practices and audience behavior.

Collaborate with the design team to produce static, video, and story-based assets.

Community Management (20%)

Monitor comments, DMs, and mentions; respond in a timely, on-brand manner.

Proactively engage with relevant accounts, partners, and industry conversations.

Identify and nurture brand advocates and micro-influencers.

Analytics & Reporting (15%)

Track KPIs: reach, engagement rate, click-through rate, follower growth, and conversions.

Prepare weekly/monthly performance reports with insights and actionable recommendations.

Use data to A/B test content types, posting times, and captions.

Trend & Competitive Research (5%)

Stay ahead of social media trends, new features, and algorithm updates.

Conduct monthly competitor analysis and share findings with the broader marketing team.

Requirements (Non-negotiable)

2–3 years of professional experience managing social media for a brand, agency, or publication (internships count only if full-time for 6+ months).

Proven ability to grow and engage an audience organically (examples required).

Strong copywriting skills – you can write punchy captions, thoughtful threads, and quick community replies.

Working knowledge of analytics tools (native platform insights, Meta Business Suite, Google Analytics basics).

Hands-on experience with scheduling tools (Later, Buffer, Hootsuite, Sprout, or HubSpot).

Basic understanding of paid social (boosting posts, running small ad tests).

Familiarity with Canva, Premiere Rush, or CapCut for light asset creation/editing.

Nice to Have (Preferred)

Experience with user-generated content (UGC) campaigns or influencer seeding.

Exposure to social listening tools (Brand24, Brandwatch, Sprinklr).

Basic knowledge of SEO and how social impacts discoverability.

Experience in [your specific industry: ecom / SaaS / D2C / B2B / fashion / fintech].

You Are (Soft Skills)

Proactive: You spot a trend at 8 AM and have a draft by 9 AM.

Organized: You can manage multiple platforms and campaigns without missing deadlines.

Resilient: You handle constructive feedback and a negative comment with equal grace.

Curious: You love testing, learning, and optimizing based on data.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person