Social Media Manager

Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond

The Marketing Team is seeking a Social Media Manager - MYER who will own the social platform strategy, channel identity and always-on publishing for the MYER brand. Reporting to the Senior Content Manager, this role leads a small specialist team to deliver a best-in-class social presence across Meta, TikTok, Pinterest, YouTube and emerging platforms.

This role is the platform and publishing lead for MYER’s brand social channels responsible for translating editorial direction and campaign briefs into compelling, platform-native content that builds audience, drives engagement and converts intent into action.

About the role:

• Own and lead the social platform strategy for MYER brand across Meta (Facebook & Instagram), TikTok, Pinterest, YouTube and emerging platforms defining the role, tone and content approach for each channel.
• Build and maintain a distinctive, ownable channel identity for MYER on social ensuring the brand’s social presence reflects its positioning and resonates with its target audience across every platform.
• Stay ahead of platform developments, algorithm changes, new features and emerging channels proactively identifying opportunities to evolve MYER’s social strategy in response.
• Provide a clear point of view on emerging and new platforms, making evidence-based recommendations to the Senior Content Manager and Head of Content & Production.
• Build and maintain the MYER social content calendar in alignment with the editorial plan, brand campaigns, category priorities and key cultural and retail moments.
• Oversee the scheduling and publishing of all MYER brand social content, ensuring assets are delivered on time, to platform specification and to the required quality standard.
• Work closely with the Traffic Manager to ensure social briefs are submitted and scheduled within the content production pipeline with sufficient lead time for quality creative development.
• Partner with the Agency and In-house Creatives and Content teams to ensure social-first asset creation is embedded into the production process from brief through to delivery.
• Brief and direct social content shoots, video and motion assets, ensuring all creative is developed with a platform-native, social-first mindset from the outset rather than adapted from campaign assets.
• Champion formats that are native to each platform including Reels, TikTok, Stories, YouTube Shorts etc ensuring MYER’s content feels genuinely platform-native rather than cross-posted.
• Lead community management standards and practices across all MYER brand social accounts, ensuring the brand engages with its audience in a timely on-brand manner.
• Build and grow MYER’s social audience through consistent, quality content and genuine community engagement that creates brand loyalty and advocacy
• Own the performance reporting framework for MYER brand social channels — tracking reach, engagement rate, follower growth, impressions, link clicks and conversion metrics across all platforms.
• Deliver regular performance reports and insights to the Senior Content Manager, identifying what is working, what is not, and making clear recommendations for improvement.
• Monitor competitor social activity and industry benchmarks, ensuring MYER’s social performance is tracked against best-in-class standards.
• Lead and develop the MYER social team building a high-performing, platform-fluent team culture.

About you:

• 5–7+ years of professional social media experience for brands across key social platforms, with at least 1–2 years in a management or lead capacity.
• Proven experience owning end-to-end social media strategy, platform management and always-on publishing for a brand with significant scale and audience.
• Deep platform expertise across Meta (Facebook & Instagram), TikTok, Pinterest and YouTube with a genuine curiosity for emerging platforms and new content formats.
• Strong background in social content planning, editorial strategy, copywriting and campaign social extensions across multiple channels simultaneously.
• Experience leading a small social team, with demonstrated ability to coach, develop and direct social specialists and coordinators.
• Experience working within a content or publishing team structure, with an understanding of production workflows and brief management processes.
• Demonstrated ability to brief and direct social-first content shoots and creative development in partnership with production and creative teams.
• Proficiency in social media management and scheduling platforms (e.g. Sprout Social, Dash Hudson, Later or similar) and social analytics tools.
• Strong knowledge of Meta Business Manager, TikTok Ads Manager and platform-native analytics tools.
• Experience in social listening, community management and social crisis management.
• A deep understanding of the Australian retail, fashion and lifestyle landscape is highly desirable.

Benefits to you:

We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.

Our team members enjoy a range of benefits including:

• Team member discounts: Generous discounts in-store and online

• Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.

• Flexible working: Lifestyle leave, flexible work hours and hybrid working is available for Store Support Office roles
• Lifestyle benefits: Employee Assistance Program (EAP), volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.

With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.

Your future starts here — help shape what’s next at Myer Group.

Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.

Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.

Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.

Applications close: 16 Jun 2026 AUS Eastern Standard Time