Social Media Manager

Role Overview:We’re looking for a hands-on Social Media Manager to own both organic and paid social execution across key platforms, including Instagram, TikTok, LinkedIn and Facebook. This role is ideal for someone who can move quickly, create thematic campaigns, test and optimize paid ads, and consistently show up with daily content that drives engagement and growth. You will be responsible for weekday daily posting, campaign amplification, and ongoing optimization based on performance insights.Scope and Duration:Time Commitment: ~20 hours/weekEngagement Type: Contractor / Freelancer (Potential to convert to Full-Time)Start: ASAPKey ResponsibilitiesPlan, create, and execute thematic social media campaigns aligned to business goalsUse client's blog content along with video and written content submitted by therapists to create/inform Instagram posts.Develop and execute a TikTok content strategy focused on mental health education, therapist insights, platform trends, and audience engagementIdeate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes.Manage organic social posting (daily, weekdays) across channels such as TikTok, LinkedIn, Instagram (including link in bio coordination), and FacebookCreate and test paid social ads (copy + creative direction), including A/B testingCollaborate on messaging, hooks, formats, and CTAs that convertSchedule, publish, and amplify posts for reach and engagementMonitor performance metrics (CTR, engagement rate, CPC, conversions) and iterateStay current on social trends, ad formats, and platform best practicesRequired Skills & Experience3+ years managing social media for B2C and B2B brandsExperience running and optimizing paid social campaignsStrong copy instincts with an eye for creative directionStrong understanding of TikTok trends, content formats , and algorithm best practicesAbility to work independently and deliver consistentlyComfort using social scheduling and ad platforms (Meta, TikTok, LinkedIn, etc.)Nice to HaveStartup or early-stage company experienceLight design/video capabilities (Canva, Figma, short-form video tools)Experience working with product-led or fintech/healthtech toolsSuccess Looks LikeConsistent weekday posting cadence without gapsClear themes and narratives across campaignsImproving engagement and paid performance month over monthTest-and-learn mindset with documented insightsConfidentialitySelected candidates will be required to execute a standard confidentiality agreement due to access to proprietary and sensitive business informationAbout the ClientThe client is a healthtech SaaS platform designed specifically for mental and behavioral health providers. The company offers an all-in-one solution that helps therapists and clinics manage their practices more efficiently, including scheduling, billing, telehealth, client records, and secure communication.Serving over 10,000 practitioners across the U.S. and Canada, the client supports providers in both delivering care and running the business side of their practice, from client acquisition to payments and ongoing engagement.